Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Megacable video subscribers up 1,500 in 2Q 2022
Jul 27, 2022 – Megacable (BMV:MEGA.CPO) has announced results for the second quarter of 2022 (2Q22). The Video segment reached 3,543,478 subscribers at the end of 2Q22, an increase of 86 thousand, or 2.5%, versus 2Q21.
News categories: Megacable, Cable TV, Digital TV, Mexico, Results, Set Top Box, Subscribers

Asia Pacific online video revenue to grow to $73 billion by 2027
Jul 25, 2022 – Analysis released by Media Partners Asia (MPA) has indicated that total Asia Pacific online video industry revenue will grow by 16% year-on-year in 2022 to reach $49.2 billion. SVOD will contribute 50%; UGC AVOD, 37% and Premium AVOD, 13%.
News categories: Media Partners Asia, Vivek Cout, Asia, Digital TV, Market Research, Streaming

Streaming accounted for over one-third of U.S. TV viewing in June
Jul 21, 2022 – In June, streaming captured 33.7% of U.S. television consumption. This is streaming's largest share of TV usage to be measured by Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot since its inception in May 2021.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Comcast Advertising report reveals how F.A.S.T. is changing the TV advertising landscape
Jul 21, 2022 – Comcast Advertising has released a report highlighting the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
News categories: Comcast Advertising, James Rooke, Amanda Garcia, Advertising, Digital TV, Market Research, Streaming, USA

TVision releases latest State of CTV Advertising report
Jul 19, 2022 – TVision has released its semi-annual report: 'The State of CTV Advertising' including data on U.S. household reach for Netflix and all major competitors, growth of ad-supported apps and CTV ad attention.
News categories: TVision, Yan Liu, Digital TV, Market Research, Streaming, USA

GTPL Hathway cable TV subscribers unchanged at 7.8 million in Q2 2022
Jul 15, 2022 – GTPL Hathway, India's largest MSO, has announced results for the quarter ended 30th June, 2022. Paying CATV subscribers stood at 7.80 million at the end of the quarter, 500k up on the same period of 2021.
News categories: GTPL Hathway, Anirudhsinh Jadeja, Cable TV, Digital TV, India, Results, Subscribers

Pay TV and paid video content continue to grow in Germany
Jul 20, 2022 – The market for pay TV and paid video content is continuing to grow not just in Germany, but also in Austria and Switzerland. This is confirmed by a report published by VAUNET, the German Media Association.
News categories: VAUNET, Frank Giersberg, Tim Werner, Elke Walthelm, Hannes Heyelmann, Nicole Agudo Berbel, Henning Nieslony, Austria, Digital TV, Germany, Market Research, Switzerland

40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

58% of TV subscribers in Portugal are on fibre
Jul 4, 2022 – According to Anacom, in the first quarter of 2022, 94.0% of households in Portugal were pay-TV subscribers, up 0.4 percentage points from the same quarter of the previous year. The total number of subscribers was 4.4 million.
News categories: Anacom, Cable TV, Digital TV, Fibre, IPTV, Portugal, Satellite, Subscribers