Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

JW Player first with support for Open Measurement video ads
Apr 20, 2021 – JW Player has announced that its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID). JW Player has updated its player to include the Open Measurement for Web Video SDK.
News categories: JW Player, Michael Schwalb, Stefan Bergmeier, Nabil Moghib, Advertising, Digital TV, Germany, HTML5, Media Player, Streaming, Worldwide

Magnite finds 91% of TV viewers in LatAm watch streaming TV weekly
Apr 20, 2021 – Magnite (Nasdaq: MGNI) has released a study of consumers in Brazil, Argentina, and Mexico that identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences.
News categories: Magnite, Rafael Pallarés, Advertising, Argentina, Brazil, Digital TV, Market Research, Mexico, Streaming

Bouygues Telecom and NRJ GLOBAL to deploy addressable TV
Apr 20, 2021 – Bouygues Telecom and NRJ GLOBAL have signed an addressable TV agreement. NRJ GLOBAL will use Bouygues Telecom's stock of 4 million boxes to offer targeted advertising on linear TV this autumn.
News categories: Bouygues Telecom, NRJ GLOBAL, Renan Abgrall, Cécile Chambaudrie, Advertising, Digital TV, France, IPTV

Rakuten TV to roll out 20 channels on Samsung TV Plus
Apr 20, 2021 – Rakuten TV has expanded its free content offering on Samsung's AVOD service with the launch of over 20 of the its own and third-party channels on Samsung TV Plus across 16 European markets.
News categories: Rakuten TV, Samsung, Rakuten Advertising, Advertising, Apps, Digital TV, Europe, Smart TV, Streaming

ZEASN announces content monetization partners for WhaleLive
Apr 20, 2021 – ZEASN has announced that SpotX will serve as ZEASN’s end-to-end ad tech provider, and Nowtilus will work as server-side ad insertion (SSAI) provider, to power content monetization on ZEASN's WhaleLive streaming platform.
News categories: ZEASN, SpotX, Nowtilus, Winson Chen, Sam Wilson, Patrick Knippel, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Innovid enables programmatic interactive CTV ad buying at scale
Apr 19, 2021 – Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
News categories: Innovid, Zvika Netter, Jon Tabak, Todd Randak, Advertising, Digital TV, Streaming, USA

Bitcentral enables Dynamic Ad Insertion for Cowles Broadcasting on NewsON
Apr 19, 2021 – Bitcentral has announced support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the NewsON service.
News categories: Bitcentral, Cowles Broadcasting, NewsON, Greg Morrow, Neal Boling, Ron Stitt, Advertising, Digital TV, Streaming, USA

SpotX expands privacy-compliant CTV audience data tools
Apr 16, 2021 – SpotX has developed a suite of audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
News categories: SpotX, Mike Laband, Advertising, Big Data, Digital TV, Streaming, Worldwide

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA