Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

ucfunnel to deliver advertising via Express LUCK built Smart TVs
Mar 17, 2021 – ucfunnel has announced a partnership with Express LUCK, an ODM manufacturer, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users.
News categories: ucfunnel, Express LUCK, Kenny Wu, Sherman Chan, Advertising, Digital TV, Latin America, North America, Smart TV

Spearad introduces 'selective' programmatic for addressable TV
Mar 17, 2021 – Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.
News categories: Spearad, Erhard Neumann, Advertising, Digital TV, Worldwide

Didomi offers TCF-compliant consent management for connected TV
Mar 16, 2021 – Didomi has expanded its compliance system to include consent collection for connected TV. It is the first European CTV consent solution to be approved compliant with the Transparency and Consent Framework (TCF).
News categories: Didomi, Romain Gauthier, Advertising, Apps, Big Data, Digital TV, Europe, Worldwide

Comscore and TVB announce TV measurement renewal
Mar 16, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide U.S. local TV trade association, TVB, with audience information including Comscore’s Advanced Automotive Demographics segments.
News categories: Comscore, TVB, Steve Walsh, Advertising, Big Data, Digital TV, USA

ATEME partners with Digitalrich on ad insertion
Mar 16, 2021 – ATEME has partnered with Digitalrich, a provider of ad insertion technology in Korea. ATEME’s TITAN Live and TITAN Mux integrated with Digitalrich's ad insertion server is now available as an integrated solution.
News categories: ATEME, Digitalrich, Gautier Vandomme, Lee Bong Jae, Advertising, Big Data, Content Distribution, Digital TV, Worldwide

ucfunnel and NetRange enable dynamic ads on Smart TV
Mar 15, 2021 – ucfunnel has announced a partnership with NetRange to deliver advertisements on NetRange’s portal for premium streaming VOD content. The solution runs on MediaTek's turnkey Smart TV platform.
News categories: ucfunnel, ACCESS CO, Kenny Wu, Michimasa Uematsu, Advertising, Digital TV, Semiconductor, Smart TV, Streaming, Worldwide

Smaato adds OTT to its ad tech platform
Mar 9, 2021 – After beta testing its OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, Smaato has launched OTT inside its Smaato Publisher Platform (SPX).
News categories: Smaato, Ajitpal Pannu, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories: DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide