Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TiVo Broadband now available in Europe
Sep 10, 2024 – TiVo Broadband, which launched in the U.S. earlier this year and is now available in Europe, is transforming the content experience through super aggregation and advanced discovery for broadband-only customers.
News categories: TiVo, Gabriel Cosgrave, Advertising, Big Data, Content Distribution, Digital TV, Europe, IBCShow, IPTV, UX

MediaKind adds content discovery and ad solutions from ThinkAnalytics
Sep 10, 2024 – MediaKind has announced a partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers.
News categories: MediaKind, ThinkAnalytics, Ashish Patel, Eddie Young, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, UX, Worldwide

European AVOD and FAST advertising consortium launched
Sep 9, 2024 – OKAST has joined forces with Broadpeak, Titan OS, and Impresa to establish the ASAP4EU Consortium, aiming to introduce interactive advertising solutions for FAST and AVOD in Europe.
News categories: OKAST, Broadpeak, Titan OS, Impresa, Cédric Monnier, Mathias Guille, Tim Edwards, Bruno Padinha, Advertising, Content Distribution, Digital TV, Europe, TV OS

Channel 4 and Yospace extend SSAI partnership
Sep 9, 2024 – Channel 4 and Yospace have extended their partnership. Yospace's SSAI technology plays a pivotal role in Channel 4’s digital ambitions by opening up addressable advertising across its live streams.
News categories: Yospace, Channel 4, Tim Sewell, Barry John, Advertising, Digital TV, IBCShow, Streaming, UK

Fubo launches home screen CTV ad format
Sep 6, 2024 – FuboTV (NYSE: FUBO) is enhancing its ad inventory with a new CTV ad format that enables the display of advertiser-branded video content on the home screen of Fubo's CTV platform.
News categories: Fubo, Dina Roman, Advertising, Digital TV, Streaming, USA, UX

LG Ad Solutions offers screensaver ads on LG Smart TVs
Sep 5, 2024 – LG Ad Solutions has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs.
News categories: LG Ad Solutions, Dave Rudnick, Chris Weiland, Advertising, Digital TV, Smart TV, USA, UX, Worldwide

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide

G-Mana SSAI technology integrated with VisualOn player
Aug 23, 2024 – G-Mana and VisualOn have announced a collaboration that aims to enhance the capabilities of client-side reporting and introduce advanced, interactive ad formats for OTT platforms.
News categories: VisualOn, G-Mana, Yang Cai, Eran Yahalomi, Advertising, Digital TV, IBCShow, Media Player, Streaming, Worldwide

WBD International launches first-party data platform
Aug 22, 2024 – Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform for ad campaign targeting, in a number of markets in EMEA, APAC and LatAm.
News categories: Warner Bros. Discovery, Mike Rich, Rob Bradley, Advertising, Asia, Big Data, Digital TV, Europe, Latin America, Middle-East