Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Time with online media to surpass linear TV in 2018
May 3, 2018 – GroupM has released a report offering intelligence on consumer media consumption and advertising investment trends worldwide. The report focuses on the impact of technology and digital capabilities on consumers and advertisers.
News categories: GroupM, GroupM, Advertising, Digital TV, Market Research, Worldwide

SpotX provides Nielsen-based audience insights for connected TV
May 1, 2018 – SpotX has announced that it will be providing campaign reach reporting using demographic breakouts based on Nielsen’s audience data for connected TV. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV.
News categories: SpotX, Nielsen, Mike Shehan, Ly Tran, Advertising, Big Data, Digital TV, USA

Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories: Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK

comScore adds Advanced Audiences to its digital audience measurement solution
May 1, 2018 – comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

R2B2 adds new channel Prima to its Czech HbbTV ad network
Apr 25, 2018 – R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Advertisers who buy HbbTV ad space programmatically via the network now have a 10th Czech TV channel available to them.
News categories: R2B2, František Bauma, Advertising, Czech Republic, Digital TV, HbbTV

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Viacom and Comcast announce advanced advertising partnership
Apr 23, 2018 – Viacom (NASDAQ:VIAB) and Comcast (NASDAQ: CMCSA) are to cooperate on advanced advertising and data. The partnership will integrate Viacom’s targeted advertising expertise and national reach with FreeWheel’s video advertising technology informed by Comcast’s anonymized audience data.
News categories: FreeWheel, Viacom, Comcast, David Clark, Kern Schireson, Advertising, Big Data, Digital TV, USA

NBCUniversal to license its Audience Graph to OpenAP
Apr 19, 2018 – NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversal’s data capabilities with OpenAP’s standardized data sets.
News categories: NBCUniversal, Fox, Turner, Viacom, Krishan Bhatia, Joe Marchese, Advertising, Big Data, Digital TV, USA

Comcast Technology Solutions launches ad hosting solution
Apr 10, 2018 – Comcast Technology Solutions has announced AdStor, a cloud-based advertising platform. Built on a centralized cloud management architecture, AdStor streamlines the relationship between ad buyers and sellers by hosting advertising content in an aggregated library.
News categories: Comcast Technology Solutions, Josh Arensberg, Advertising, Content Distribution, Digital TV, NABShow, USA, Worldwide