Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Global E&M revenues projected to hit $3.4 trillion in 2028
Jul 16, 2024 – According to PwC's Global Entertainment & Media Outlook 2024-28 report, the entertainment & media (E&M) industry continued to grow in 2023, with global revenues up 5% in 2023 at US$2.8 trillion.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Currys Connected Media partners with Titan OS on CTV advertising
Jul 10, 2024 – Currys Connected Media has announced that it now offers Connected TV (CTV) advertising thanks to a deal with Titan OS, adding to existing partnerships with Samsung, Hisense and Acer.
News categories: Currys, Titan OS, Andy Barratt, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, Streaming, TV OS, UK

Barb issues tender for Barb Data Hub
Jul 9, 2024 – Barb has issued an invitation to tender for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. The tender is for the development of the new hub and codebase.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

DISH Media offers Pause Ads on Sling TV
Jul 9, 2024 – DISH Media has announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner when they pause live or on-demand content on Sling TV.
News categories: DISH Media, Sling, Tom Fochetta, Advertising, Digital TV, USA, UX

Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories: Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming

DVB releases new BlueBooks covering DVB-TA, DVB-I and DVB-DASH
Jul 9, 2024 – DVB has published an update to its Targeted Advertising specifications as well as commercial requirements for the addition of new CDN-related functionality to DVB-I and DVB-DASH.
News categories: DVB Project, Advertising, Content Distribution, Digital TV, QoE, Streaming, Worldwide

Ateme powers new TV+ OTT service from CANAL+
Jul 9, 2024 – Ateme has announced that CANAL+ is using its NEA solution for manifest manipulation, dynamic ad insertion in live streaming and VOD-to-live workflow, on TV+, CANAL+'s new streaming offering.
News categories: Ateme, CANAL+, Remi Beaudouin, Philippe Rivas, Advertising, Content Distribution, Digital TV, France, Streaming

Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV