Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TiVo launches Audience Management Platform
Jan 4, 2017 – TiVo (NASDAQ: TIVO) has announced the availability of its Audience Management Platform (AMP) that delivers on the promise of optimized audience targeting and data-driven TV. AMP is an end-to-end inventory management and media planning system.
News categories: TiVo Inc, Joan FitzGerald, Advertising, CES2025, Digital TV, USA, Worldwide

Revenue from online advertising to overtake TV
Dec 30, 2016 – Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Eleni Marouli, Advertising, Digital TV, Market Research, Worldwide

Kantar retains Turkish TV Audience Measurement contract
Dec 15, 2016 – TIAK, the joint industry committee for TV ratings in Turkey, has awarded Kantar Media the contract to continue delivering the official TV trading currency until at least 2020, with the option to extend until 2022.
News categories: Kantar, TİAK, Mesut Sakal, Ibrahim Eren, Advertising, Market Research, Turkey

NPD gains access to Tru Optik OTT TV usage data
Dec 15, 2016 – Tru Optik has announced that it has partnered with NPD Group. Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV.
News categories: Tru Optik, NPD Group, Andre Swanston, David Wiesenfeld, Karyn Schoenbart, Advertising, Digital TV, Market Research, Streaming, Worldwide

Zenterio acquires ad-tech company Adscribe
Dec 12, 2016 – Zenterio has announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25% of the UK based ad-tech and analytics company.
News categories: Zenterio, Adscribe, Jörgen Nilsson, Donal O’Connor, Advertising, Digital TV, MandA, Worldwide

Liberty Global selects UXP Systems to power digital identities in Europe
Nov 10, 2016 – UXP Systems has announced that Liberty Global (NASDAQ: LBTYA, LBTYB, LBTYK, LILA and LILAK) has selected UXP Systems’ User Lifecycle Management platform to deliver personalized access to existing, cloud, OTT and connected life services across its pan-European operations.
News categories: UXP Systems, Liberty Global, Veenod Kurup, Ash Kumar, Advertising, Cable TV, Content Distribution, Digital TV, Europe

Paywizard selected by Asian Vision Cable in the Philippines
Nov 3, 2016 – Paywizard has announced that Asian Vision Cable in the Philippines has selected the Paywizard Agile platform to enable a seamless approach to customer relationship management (CRM) and create a more unified approach to its marketing and promotions.
News categories: Paywizard, Debbie Leishman, Pipes Vince III, Advertising, Cable TV, Content Distribution, Digital TV, Philippines

Sinclair and One Media move on to ATSC 3.0 receiver design and user data collection
Oct 31, 2016 – With the development of the foundational elements of ATSC 3.0 nearing completion, Sinclair Broadcast (Nasdaq: SBGI) and ONE Media are directing their attention to receiver design and cross platform user data collection.
News categories: Sinclair Broadcast, ONE Media 3.0, David Smith, Advertising, ATSC 3, Digital TV, Set Top Box, Terrestrial, USA

TVision raises $6.8m for attention-based ad measurement
Oct 26, 2016 – TVision has secured $6.8M in funding to expand operations. TVision captures TV and OTT video attention data passively using sensor-based technology and algorithms to detect actual eyes-on-screen.
News categories: TVision Insights, Accomplice, Jane Clarke, Ryan Moore, Advertising, Digital TV, Venture Capital, Worldwide