Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Optimal and Civolution offer TV-synced ads via Facebook Exchange
Oct 23, 2013 – Civolution and Optimal have announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronization with TV commercials.
News categories: Civolution, Optimal, Inc, Rob Leathern, Alex Terpstra, Advertising, Digital TV, Social TV

ACTV8.me working with NCR and Intel on TV Wallet
Oct 1, 2013 – ACTV8.me has announced today that it is working with NCR (NYSE: NCR) and Intel (NASDAQ: INTC) to launch a cloud-based, digital TV wallet that will be made available to millions of TV viewers around the world. The technology seamlessly integrates with television advertising.
News categories: ACTV8.me, Intel Corp, NCR, Brian Shuster, Chris Lybeer, Jose Avalos, Advertising, Digital TV, Middleware, Set Top Box, Smart TV

Europe holds back full global TV ad recovery
Aug 28, 2013 – Global TV advertising expenditure will reach $219 billion in 2018 for the 55 countries covered in the TV Advertising Forecasts report from Digital TV Research, up by 32% - or $53 billion - from 2012.
News categories: Advertising, Digital TV, Digital TV Research Reports, Market Research

Ensequence, Sony Reach Connected TV Deal
Dec 4, 2012 – Ensequence and Sony have reached a multi-year deal to embed Ensequence's platform software on all Sony Connected TVs. The collaboration offers advertisers and programmers a way to engage viewers directly with TV ads and shows.
News categories: Ensequence, Sony Electronics, Advertising, Middleware, Smart TV

SeaChange Brings MultiScreen Cloud-Based Video Software Innovations to TelcoTV 2012
Oct 23, 2012 – SeaChange International (Nasdaq: SEAC) will present its next generation multi-screen software for optimizing and monetizing video services on TVs, tablets, smartphones, PCs and other devices at the TelcoTV 2012 conference.
News categories: SeaChange, Advertising, Middleware, TV Everywhere

SeaChange to Highlight Software for Multi-Screen Video Services at The Cable Show
May 15, 2012 – At The Cable Show, SeaChange (NASDAQ: SEAC) will demonstrate cloud-based solutions for expanding cable services to tablets, smartphones, PCs and other devices, and new innovations in multi-screen, advertising, and mobile device TV applications.
News categories: SeaChange, Advertising, Apps, Cable TV, Content Distribution, Middleware, Smart TV, Smartphone, TV Everywhere

Video-On-Demand is the Fastest Growing Alternative TV Delivery Platform
Apr 19, 2012 – Rentrak (NASDAQ: RENT) has said that video-on-demand is at the tipping point of becoming a major ad medium. The potential value of the ad inventory in Free-On-Demand (FOD) programs is at least one billion dollars, according to their estimates.
News categories: Rentrak, Advertising, Market Research, Streaming

Mobile500 Alliance Demonstrates First Complete Mobile Digital TV Consumer Product
Apr 16, 2012 – At the 2012 NAB Show, the Mobile500 Alliance detailed its business model and enhanced features for Mobile DTV, including new interactive advertising and an improved user experience that features social media integration with Twitter.
News categories: Mobile500 Alliance, Advertising, Conditional Access, Mobile, NABShow, Smartphone, Social TV, Tablet, USA

Mobile500 Alliance to Demonstrate Second Generation Mobile DTV Application at NAB Show
Apr 10, 2012 – The Mobile500 Alliance has announced that it will demonstrate its second generation Mobile Digital Television application at the 2012 NAB Show. Enhancements include social media integration, closed captioning, interstitials and interactive banners.
News categories: Mobile500 Alliance, Advertising, Apps, Middleware, Mobile, NABShow, Smartphone, Tablet, USA