Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories: GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide

EDO will provide ad engagement data for FuboTV
Dec 19, 2023 – EDO and FuboTV (NYSE: FUBO) have partnered to measure consumer behavior across Fubo's sports, news and entertainment content. EDO will provide CTV ad engagement data for all ad campaigns.
News categories: Fubo, EDO, Dina Roman, Kevin Krim, Advertising, Canada, Digital TV, France, Spain, Streaming, USA

DISH Media partners with BrightLine for interactive ads on Sling TV
Dec 12, 2023 – DISH Media has partnered with BrightLine to bring two new ad formats - In-Stream Interactive (scrollers, games and trivia) and Dynamic Addressable (creative tailored to the viewer's location) - to SLING TV.
News categories: DISH Media, BrightLine, Dave Antonelli, Michael Bologna, Advertising, Digital TV, Streaming, USA

Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories: Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK

MetaBroadcast partners with Gracenote for Barb contract
Dec 7, 2023 – MetaBroadcast will use Gracenote schedule metadata and unique content identifiers as part of its contract with Barb to operate Barb's combined content ID and genre allocation system.
News categories: Gracenote, MetaBroadcast, Barb, Tim Cutting, Jamie Mackinlay, Advertising, Big Data, Digital TV, UK

NxTV brings FAST channels to Brazil with Broadpeak
Dec 6, 2023 – Broadpeak has announced that Brazilian operator NxTV is using a targeted advertising solution from Broadpeak to monetize its new free ad-supported streaming TV (FAST) channels.
News categories: Broadpeak, NxTV, Jacques Le Mancq, Sérgio Mancera, Advertising, Brazil, Content Distribution, Digital TV, Streaming

YMEDIA launches tokenized AI Smart TV ad network
Dec 4, 2023 – YMEDIA has introduced its AI Smart TV Network, aiming to make it easy for businesses to reach their target audience via 500,000 screens enabled by blockchain technology and 150 million smart TVs.
News categories: YMEDIA, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Barb awards metadata, interim overnight programme and commercial logs contracts
Dec 4, 2023 – Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.
News categories: Barb, MetaBroadcast, Clearcast, Caroline Baxter, Jamie Mackinlay, David Joel, Advertising, Big Data, Digital TV, Market Research, UK

FreeWheel and OrkaTV bring FAST channel access to advertisers
Nov 30, 2023 – FreeWheel and OrkaTV have partnered to provide advertisers working with FreeWheel with access to more than 3,500 FAST channels available through OrkaTV's streaming TV marketplace.
News categories: FreeWheel, OrkaTV, Emily Bromley, Mike Woods, Advertising, Digital TV, Streaming, Worldwide