Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories: TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide

Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories: Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA

UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories: FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK

Yospace and Capella automate 'pop-up' live event orchestration
Nov 14, 2023 – Yospace and Capella Systems have collaborated on a live orchestration implementation built on Yospace's SSAI stack and orchestration module combined with Capella's cloud-hosted encoder.
News categories: Yospace, Capella Systems, Tim Sewell, Ikuyo Yamada, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Ad-supported streaming delivers scale for brands in Southeast Asia
Nov 14, 2023 – Magnite (NASDAQ: MGNI) research finds that ad-supported streaming delivers scale and impact for brands in Southeast Asia, with 71% of TV viewers in the region watching ad-supported streaming.
News categories: Magnite, Advertising, Asia, Digital TV, Market Research, Streaming

acTVe selects Amagi for FAST channel playout, distribution and monetization
Nov 13, 2023 – Amagi has announced that acTVe has selected the company as its playout, distribution, and monetization partner for five of its premium syndicated sports channels.
News categories: Amagi, acTVe, Srinivasan KA, Geoff Clark, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

VIZIO reports Q3 2023 financial results
Nov 9, 2023 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2023. The company reported 17.9 million SmartCast Active Accounts. SmartCast ARPU was $31.55, up 14% YoY.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Pixalate releases Q3 2023 CTV SSP market share reports
Nov 6, 2023 – Pixalate has released its Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV, Roku, Samsung TV, and Amazon Fire TV.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

84% of U.S. advertisers to increase FAST investments in 2024
Nov 8, 2023 – Xumo and Comcast Advertising have released a report exploring the growing usage of FAST among advertisers and consumers in the U.S., and the role it is playing in multiscreen TV advertising plans.
News categories: Comcast Advertising, Xumo, Marcien Jenckes, Megan Halscheid, Advertising, Digital TV, Market Research, Streaming, USA