Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

iWedia, Synaptics and OBLO measure user engagement with content and ads
Sep 15, 2023 – iWedia has partnered with Synaptics to create a product, powered by OBLO Cloud technology, that utilizes advanced camera technology to measure user engagement with TV content and ads.
News categories: iWedia, Synaptics, OBLO, Advertising, Big Data, Digital TV, Semiconductor, Worldwide

PFT unveils ad break automation powered by AI at IBC 2023
Sep 14, 2023 – Prime Focus Technologies (PFT) has launched Ad Break Automation, powered by CLEAR AI, enabling content owners to automatically identify the best spots for ad placement on FAST and AVOD platforms.
News categories: Prime Focus Technologies, Advertising, Digital TV, IBCShow, Streaming, Worldwide

Deltatre introduces integrated streaming platform
Sep 14, 2023 – Deltatre has launched D3 VOLT, a platform for streaming operators, offering reference apps as well as functionality spanning acquisition, packaging, encoding, security, distribution, content management and playback.
News categories: Deltatre, Andrea Marini, Advertising, Apps, Content Distribution, Digital TV, IBCShow, Media Player, Streaming, Worldwide

Tata Elxsi and Ateme offer pre-integrated FAST deployment solution
Sep 13, 2023 – Tata Elxsi has announced an alliance with Ateme to deliver a pre-integrated FAST channel deployment solution, combining Tata Elxsi's OTT delivery platform with Ateme's SSAI technology.
News categories: Tata Elxsi, Ateme, KP Sreekumar, Ahmed Swidan, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

MainConcept combines immersive advertising with encoding efficiency
Sep 13, 2023 – MainConcept has announced it will showcase its new codec-based, server-side ad-technology at IBC. The technology allows personalized, overlay ads to be embedded into streams, at scale.
News categories: MainConcept, Thomas Kramer, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

iSpot acquires 605 to expand TV measurement market share
Sep 13, 2023 – iSpot.tv has announced the acquisition of 605, adding set-top box data from 16.6 million homes to its smart TV data footprint, bolstering its measurement solutions for video and TV advertising.
News categories: iSpot, 605, Sean Muller, Kristin Dolan, Advertising, Big Data, Digital TV, MandA, Set Top Box, Smart TV, USA

VideoAmp announces $150 million Series G investment
Sep 13, 2023 – VideoAmp has announced $150 million in Series G funding led by Vista Credit Partners. The funding will help accelerate the growth of VideoAmp's advanced media currency solution.
News categories: VideoAmp, Vista Credit Partners, Paul Ross, David Flannery, Advertising, Big Data, Digital TV, USA, Venture Capital

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories: Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box