Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

BrightLine enables layering of branded moments into streamed content
Jul 13, 2023 – BrightLine has launched its Proteus Experience Engine, enabling streamers to overlay dynamic, interactive, and shoppable moments within content, outside of traditional ad pods.
News categories: BrightLine, Rob Aksman, Michael Bologna, Advertising, Digital TV, Streaming, Worldwide

Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories: Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming

FreeWheel to bring Roku ad technologies to its customers
Jul 12, 2023 – Roku (Nasdaq: ROKU) and FreeWheel have announced the launch of combined technologies that aim to simplify, optimize and enhance TV streaming for advertisers and publishers.
News categories: Roku, FreeWheel, Youssef Ben-Youssef, Soo Jin Oh, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Silverpush acquires Vidgyor
Jul 11, 2023 – Silverpush has announced the acquisition of Vidgyor. Vidgyor's ad-insertion technology enables the replacement of broadcast ads with targeted video ads on streaming platforms.
News categories: Vidgyor, Silverpush, Mahaboob Khan, Hitesh Chawla, Advertising, Digital TV, India, MandA, Streaming, Worldwide

Roku brings Shopify checkout to TV streaming
Jul 11, 2023 – Roku (Nasdaq: ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly on their TV via Roku Action Ads.
News categories: Roku, Shopify, Peter Hamilton, Mani Fazeli, Paige Decker, Saaj Parikh, Advertising, Digital TV, USA, UX

Adoption of streaming in Japan driven by ad-supported content
Jul 11, 2023 – Magnite (NASDAQ:MGNI) has unveiled research showing that in Japan adoption of streaming services is driven by the popularity of ad-supported content, with 71% of TV viewers watching such services.
News categories: Magnite, Ken Harada, Advertising, Digital TV, Japan, Market Research, Streaming

FIFA selects Sky Media as ad sales partner for FIFA+ in Europe
Jul 7, 2023 – FIFA has announced that Sky Media has been appointed as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK, and Ireland.
News categories: Sky Media, FIFA, Brett Aumuller, Romy Gai, Advertising, Digital TV, Europe, Streaming

Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories: Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming