Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

WarnerMedia Ad Sales chooses measurement partners
Jan 6, 2022 – WarnerMedia Ad Sales has completed its preliminary discovery process for alternative measurement partners. Comscore, iSpot.tv and VideoAmp have been selected to help WarnerMedia develop its portfolio of measurement solutions.
News categories: WarnerMedia Ad Sales, Comscore, iSpot.tv, VideoAmp, Andrea Zapata, Carol Hinnant, Stuart Schwartzapfel, Ross McCray, Advertising, Big Data, Digital TV, USA

SERAPHIC releases HbbTV browser SDK 6.0
Jan 6, 2022 – Based on the up-to-date Chromium browser engine, SERAPHIC’s HbbTV SDK 6.0 implements performance improvements, including support for the latest HbbTV 2.0.3 specification and the HbbTV-TA specification, on both Linux and Android platforms.
News categories: SERAPHIC, Xinwen Xue, Advertising, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Comscore launches single-source cross-platform measurement solution
Jan 5, 2022 – Comscore (Nasdaq: SCOR) is introducing Comscore Everywhere, a single-source unified cross-platform measurement solution. Comscore Everywhere provides a deduplicated view of media consumption across media and screens.
News categories: Comscore, David Algranati, Bill Livek, Advertising, Big Data, Digital TV, USA

Nielsen solution helps understand who in a household is watching the show
Jan 4, 2022 – Nielsen (NYSE: NLSN) has launched Streaming Signals, a solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household, enabling more efficient targeting.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories: Project X Institute, Advertising, Big Data, Digital TV, Europe

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

iWedia launches ad insertion platform, ATSC 3.0 stack and more
Dec 15, 2021 – iWedia has made several additions to its technology offering including an ad insertion platform, a multiscreen UI/UX solution and an ATSC 3.0 broadcast stack, plus the integration of Widevine CAS into its DTV middleware.
News categories: iWedia, Hans-Jürgen Désor, Advertising, ATSC 3, Conditional Access, Digital TV, Middleware, Set Top Box, UX, Worldwide

OpenRTB 2.6 adds improvements to support CTV pod bidding
Dec 9, 2021 – IAB Tech Lab has released OpenRTB 2.6 for public comment for a 60-day period. The flagship feature of OpenRTB 2.6 is that it enables seamless buying of CTV inventory by introducing structured, dynamic, and hybrid ad pods.
News categories: IAB Tech Lab, Shailley Singh, James Wilhite, Advertising, Digital TV, Streaming, USA, Worldwide