Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

OTT players in SE Asia announce support for Unified ID 2.0
Dec 9, 2021 – The Trade Desk (NASDAQ: TTD) has announced that the Unified ID 2.0 initiative has expanded into SE Asia with its adoption by leading OTT platforms in the region. Unified ID 2.0 is a privacy-conscious identifier built from hashed and encrypted email addresses.
News categories: The Trade Desk, Bihao Pan, Advertising, Asia, Big Data, Digital TV, Streaming

Gracenote tool predicts potential entertainment programming performance
Dec 8, 2021 – Gracenote (NYSE: NLSN) has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance, equiping content distributors and owners to make decisions that maximize return on programming investments.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, USA

Red Bee Media partners with Stats Perform for sports metadata
Dec 8, 2021 – Red Bee Media has partnered with Stats Perform. Through the partnership, customers are able to provide enhanced end-user experiences with analytical and statistical sports data for live, linear, and on-demand content for EPGs, mobile apps and other use cases.
News categories: Red Bee Media, Stats Perform, Jason Marchese, Wayne Ford, Big Data, Digital TV, UX, Worldwide

Molotov selects Magnite as SSP and SpringServe as ad server
Dec 8, 2021 – Molotov, the French streaming platform, is leveraging Magnite as its SSP and SpringServe as its ad server for its ad-supported streaming service Mango. Mango has seen strong growth on the Molotov platform since its launch in November 2020.
News categories: Magnite, SpringServe, Molotov, Valérie Latronche, Léon Siotis, Beatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

Wyplay integrates Hoppr targeted advertising solution
Dec 6, 2021 – Wyplay has announced that it has integrated the Hoppr Ad Platform into its premium user experiences, providing new monetization opportunities for TV operators on STB operating systems such as Android TV, RDK and Linux.
News categories: Wyplay, Hoppr, Dominique FERAL, Cyril Daoud, Advertising, Digital TV, Set Top Box, Worldwide

Kantar appointed for TV audience measurement in Azerbaijan
Dec 7, 2021 – Kantar has been selected by the Azerbaijani TV industry to supply technology for a TV audience measurement currency in the country. Kantar will also support MARSA in the implementation of a nationally representative panel of households.
News categories: Kantar, Keld Nielsen, Suriyya Alizade, Advertising, Azerbaijan, Big Data, Digital TV

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

Antenna Hungária partners with mediaClass to launch advanced DTT service
Nov 20, 2021 – Antenna Hungária, in partnership with Azdio's mediaClass, has launched an advanced DTT service in Hungary. All programmes on the platform are available via DTT broadcast and IP linear TV with catch up and re-start, alongside VOD and SVOD services.
News categories: mediaClass, Antenna Hungária, Dr Arjang Zadeh, Gyöngyvér Gerlei, Zsolt Sárecz, Advertising, Content Distribution, Digital TV, Hungary, IBCShow, Terrestrial