Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Cross Screen Media provides access to Roku ad platform
Nov 30, 2021 – Cross Screen Media has added a capability for advertisers to access Roku's CTV ad platform, enabling activation on Roku's O&O inventory. In addition, Roku's ACR and Content audience data helps marketers to deliver the right message to the audiences.
News categories: Cross Screen Media, Roku, Michael Beach, Advertising, Big Data, Digital TV, Streaming, USA

CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
Dec 1, 2021 – The CIMM has announced an initiative to develop a Guide to Converged TV Measurement Providers offering a landscape of the Converged TV measurement ecosystem in the U.S., along with a comparative analysis of the companies involved.
News categories: CIMM, Jane Clarke, Jon Watts, Alan Wolk, Advertising, Big Data, Digital TV, Market Research, USA

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

ATEME brings HDR10+ support to live transcoding
Nov 30, 2021 – ATEME has introduced support for HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to improve their viewers’ visual experiences with more accurate image rendition of live HDR10 content.
News categories: ATEME, Thomas Burnichon, Bill Mandel, Big Data, Content Distribution, Digital TV, Worldwide

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

Nielsen to enhance TV measurement with individual commercial metrics
Nov 22, 2021 – Nielsen (NYSE: NLSN) has announced that it will enhance its U.S. television measurement offering by tracking viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
News categories: Nielsen, Extreme Reach, Kim Gilberti, Gaurav Agarwal, Advertising, Big Data, Digital TV, USA

Vestel migrates Smart TVs to EPG metadata from Simply.TV
Nov 22, 2021 – Vestel and Simply.TV has entered into a multi-year EPG agreement for all Vestel-produced smart TVs. Simply.TV has migrated Vestel's EPG operations for more than 50 territories with interfaces now powered by rich and consistent metadata.
News categories: Simply.TV, Vestel, Daniel Rühmann, Barış Altınkaya, Big Data, Digital TV, Europe, Smart TV

Crackle Plus improves content discoverability with Gracenote
Nov 18, 2021 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced that Crackle Plus will use Gracenote (NYSE: NLSN) entertainment metadata and Gracenote IDs to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more searchable and discoverable.
News categories: Crackle, Gracenote, Philippe Guelton, Simon Adams, Big Data, Digital TV, Streaming, USA, UX

M3 selects XroadMedia for personalized OTT service in Russia
Nov 22, 2021 – M3 has selected XroadMedia to enable advanced content discovery, recommendations and personalization in their more.tv service. M3's OTT service more.tv is a relatively recent entrant to the streaming VOD market in Russia.
News categories: XroadMedia, National Media Group, Adolf Proidl, Sergey Bakaev, Big Data, Digital TV, Russia, Streaming, UX