Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Xiaomi's linear TV service goes global with Amagi
Nov 2, 2021 – Amagi has partnered with Xiaomi to manage and monetize its linear TV and VOD offerings for mobile and connected TV consumers in multiple countries. The content would be part of Xiaomi's direct-to-consumer app.
News categories: Amagi, Xiaomi, Srinivasan KA, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Cinedigm expands monetization opportunities with TheViewPoint
Oct 27, 2021 – TheViewPoint has partnered with Cinedigm to expand Cinedigm’s monetization opportunities. TheViewPoint’s programmatic selling solution will enable Cinedigm to manage its CTV ad inventory in a curated environment.
News categories: TheViewPoint, Cinedigm, Keren Pass, Advertising, Digital TV, Streaming, Worldwide

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA

TVSquared brings cross-platform measurement and attribution to the UK and Germany
Oct 26, 2021 – TVSquared has launched its ADvantage XP in the UK and Germany, bringing Europe's largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Germany, UK

Tremor signs global partnership with VIDAA for ACR data
Oct 26, 2021 – Tremor International (AIM/NASDAQ: TRMR) has announced an exclusive partnership with VIDAA. The agreement sees Tremor's platform gain exclusive access to VIDAA's ACR data, both in the US and internationally.
News categories: Tremor, VIDAA, Ofer Druker, Guy Edri, Advertising, Big Data, Digital TV, Middleware, Smart TV, USA, Worldwide

78% of households in Europe's Top 5 countries watch CTV
Oct 25, 2021 – Magnite (NASDAQ: MGNI) has unveiled research, carried out across the UK, France, Germany, Spain and Italy, showing that 78% of European audiences watch CTV, making it an essential element of TV planning for advertisers.
News categories: Magnite, Edward Wale, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

VumaTV goes global with Red Bee Media
Oct 19, 2021 – With support from Red Bee Media, and using dynamic ad-insertion technology from Nowtilus, VumaTV is launching globally, providing broadcast-grade streaming, via subscription and ad-based video-on-demand.
News categories: Red Bee, Nowtilus, VumaTV, Steve Russell, Patrick Knippel, Alberto Marzan, Advertising, Digital TV, Streaming, Worldwide

Pixalate releases report on open programmatic CTV advertising trends
Oct 20, 2021 – Pixalate has released a report providing looking at open programmatic CTV ad spend trends by global region, ad fraud (IVT) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe