Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Cadent expands TV identity graph partnership with Premion
Feb 2, 2021 – Cadent has announced that its cookieless matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.
News categories: Cadent, Premion, Tim Jenkins, Tom Cox, Advertising, Big Data, USA

NOS enhances UX with Media Distillery content analysis
Feb 2, 2021 – NOS has selected Media Distillery’s Deep Content Understanding technology to enhance the user experience and customer engagement of their video platform, by creating a ‘linear on demand’ viewing experience.
News categories: Media Distillery, NOS, Roland Sars, Joao Ferreira, Advertising, Big Data, Digital TV, Portugal, UX

CIMM identifies best ways to combine STB and Smart TV data
Jan 28, 2021 – The CIMM has released a study identifying best practices for integration of STB and Smart TV data. The combination comes closer to creating nationally representative data sets for linear and streaming TV programming and advertising use cases.
News categories: CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA, Worldwide

Unruly launches self-service tools for CTV and OTT publishers
Jan 27, 2021 – Unruly has launched a self-service platform, UnrulyX CTRL, that enables publishers to set up programmatic deals across their CTV, video and banner inventory, giving advertisers around the world access to their audiences.
News categories: Unruly, Kenneth Suh, David Leviev, Advertising, Digital TV, Streaming, Worldwide

Comscore to offer cross-platform movie measurement
Jan 25, 2021 – Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.
News categories: Comscore, Bill Livek, Chris Aronson, Erik Lomis, Big Data, COVID-19, Digital TV, Streaming, USA

RTL AdConnect and smartclip team up on addressable advertising
Jan 22, 2021 – RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
News categories: AdConnect, smartclip, Stéphane Coruble, Dr. Oliver Vesper, Advertising, Digital TV, Europe, Streaming

Sky Media appoints TVbeat as TV data verification partner
Jan 21, 2021 – Sky Media and TVbeat have further expanded their partnership to include TV data verification. Sky Media has appointed TVbeat to ingest, process and harmonise data from various sources across their technology stack.
News categories: TVbeat, Sky Media, Robert Farazin, Martin Leach, Big Data, Digital TV, Satellite, Streaming, UK

Firstlight Media builds OTT platform on Google Cloud
Jan 19, 2021 – Firstlight Media has partnered with Google Cloud to support its deployments of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of the capabilities of Google Cloud.
News categories: Firstlight Media, Google Cloud, Andre Christensen, Kip Schauer, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

FCA first automotive OEM with Alexa Custom Assistant
Jan 15, 2021 – FCA will be the first automaker to implement Amazon's Alexa Custom Assistant into its vehicles. The Alexa Custom Assistant can be tailored to each FCA brand personality and customer need with a unique wake word, voice, skills and capabilities.
News categories: Alexa, Fiat Chrysler, Ned Curic, Mark Stewart, Automotive, Big Data, Smart Home, Worldwide