Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
Nov 10, 2020 – Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.
News categories:
Nielsen, Scott Brown, Rick Welday, Kemal Bokhari, Adam Gaynor, Advertising, Big Data, Digital TV, Satellite, Set Top Box, Smart TV, USA
NPAW and OKAST team up on analytics for VOD and live platforms
Nov 10, 2020 – NPAW and OKAST have announced that OKAST has chosen NPAW as their video analytics technology provider, bringing NPAW’s video intelligence solution, YOUBORA, to their entire customer base.
News categories:
NPAW, OKAST, Ferran G. Vilaró, Cédric Monnier, Big Data, Digital TV, Streaming, Worldwide
Unruly and Publica bring linear TV ad buying techniques to OTT/CTV
Nov 9, 2020 – Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.
News categories:
Unruly, Publica, Kenneth Suh, Ben Antier, Advertising, Big Data, Digital TV, USA
TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories:
VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA
Elisa to deploy Deep Discovery from TiVo
Nov 4, 2020 – TiVo (Nasdaq: XPER) has announced Deep Discovery, an API-based metadata solution. Elisa will use Deep Discovery in Finland to help customers of its video service, Elisa Viihde, find programming and movies.
News categories:
Xperi, Elisa, Chris Ambrozic, Matt Milne, Magnus Pettersson, Big Data, Digital TV, Finland, UX
NexPlayer SDK released for PlayStation 5 and Xbox Series X
Nov 3, 2020 – NexStreaming has announced the release of its NexPlayer SDK for the Sony PlayStation 5 and Microsoft Xbox Series X gaming consoles. The NexPlayer SDK for PlayStation supports features not available in the default PS5 video player.
News categories:
NexStreaming, Carlos Lucas, Advertising, Digital TV, Gaming, Media Player, Streaming, Worldwide
TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories:
TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital
Video entertainment adspend stable this year despite pandemic
Nov 2, 2020 – Zenith has forecast that video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets.
News categories:
Zenith, Christian Lee, Jonathan Barnard, Advertising, Digital TV, Market Research, Worldwide
A1 selects XroadMedia for content discovery and recommendations
Oct 29, 2020 – A1 Telekom Austria has selected XroadMedia to enable recommendations on their A1 Xplore TV services in Central and Eastern Europe. A1 has introduced an AI-driven recommendation engine based on the Ncanto solution from XroadMedia.
News categories:
XroadMedia, A1 Telekom, Adolf Proidl, Alexander Kuchar, Big Data, Cable TV, Digital TV, Europe, IPTV, Set Top Box, UX
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