Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, Streaming, USA, Worldwide

Inscape Smart TV panel delivers representative viewing data for the U.S.
Jun 10, 2020 – Inscape, with Dativa, has expanded its offerings through the creation of a Nationally Representative Panel (NRP). The NRP provides viewing data for the U.S. based on ACR data from 3.5 million Smart TVs.
News categories: Inscape, Dativa, Zeev Neumeier, Tom Weiss, Advertising, Big Data, Digital TV, Smart TV, USA

Comscore and Cox Media expand TV measurement agreement
Jun 9, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA.
News categories: Comscore, Cox Media Group, Steve Walsh, Advertising, Big Data, USA

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD
Jun 9, 2020 – Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.
News categories: FreeWheel, Comcast Technology Solutions, Dave Clark, Richard Nunn, Jason Kanefsky, Advertising, Big Data, Digital TV, Set Top Box, USA

Sky Italia to trial Linius Personalised TV
Jun 9, 2020 – Linius Technologies (ASX: LNU) has received a purchase order from Sky Italia for the provision of its personalised TV solution. Sky Italia is to use Linius for the development of a Personalized Channels proof-of-concept.
News categories: Linius, Sky Italia, Big Data, Content Distribution, Digital TV, Italy

Brightcove Q1 data shows uptick in news content streaming
Jun 8, 2020 – Brightcove (NASDAQ: BCOV) has published the Q1 2020 Brightcove Global Video Index. The Q1 data shows that as the COVID-19 pandemic spread, consumers increasingly turned to video streaming sources to stay up-to-date.
News categories: Brightcove, Jim O’Neill, Big Data, COVID-19, Digital TV, Market Research, Streaming, Worldwide

Roku announces shopper data program
Jun 8, 2020 – Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.
News categories: Roku, Kroger Precision Marketing, Alison Levin, Cara Pratt, Advertising, Big Data, Digital TV, Streaming, USA

Disney joins Nielsen Addressable TV beta program
Jun 5, 2020 – Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
News categories: Nielsen, Disney, Kelly Abcarian, Laura Nelson, Advertising, Big Data, Digital TV, USA

Jump personalization technology powers Watch Brasil
Jun 2, 2020 – JUMP Data-Driven Video has announced that Watch Brasil will be powered by JUMP’s Deep Recommender. Watch Brasil will incorporate the JUMP Deep Recommender solution into their video service technology stack.
News categories: JUMP, Watch Brasil, Jerónimo Macanás, Mauricio Almeida, Big Data, Brazil, Content Distribution, Digital TV, Streaming, UX