Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories: LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA

Sabio launches Advanced TV solution
Nov 5, 2019 – Sabio has launched App Science TV. Sabio's App Science platform, now applied to CTV, was developed to analyze the app ecosystem, locations, and other consumer behaviors to gain deeper insights about an individual's interests, affinities, and life stage.
News categories: Sabio, Helen Lum, Joe Camacho, Advertising, Big Data, Digital TV, Streaming, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, Streaming, USA

Broadpeak to show integrations at APAC Android TV Summit
Oct 30, 2019 – Broadpeak has announced that it has integrated several of its video delivery solutions into the Android TV framework, offering support for ultra-low-latency live streaming, server-side ad insertion and replacement, video analytics, cloud PVR, and UHD and HDR delivery.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Android TV, Content Distribution, Digital TV, QoE, Worldwide

Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories: Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide

Nexstar transitions ad sales to impressions-based currency
Oct 28, 2019 – Nexstar Broadcasting (Nasdaq: NXST) is to transition its advertising sales to a cost-per-impression (CPM) model. Nexstar has been working with Comscore to develop suitable audience measurement metrics for all of its video platforms.
News categories: Nexstar, Comscore, Tim Busch, Steve Walsh, Advertising, Big Data, Digital TV, USA

Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories: Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA

TVEkstra and ICAREUS power Addressable TV advertising in Turkey
Oct 24, 2019 – Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
News categories: ICAREUS, TVEkstra, Turkuvaz Media, Ciner Media, TV8, Mikko Karppinen, Merve Eraslanoğlu, Advertising, Digital TV, HbbTV, Smart TV, Turkey

VAUNET forecast for the German media market in 2019
Oct 23, 2019 – For the first time, audiovisual media in Germany will, according to VAUNET, realise a turnover of more than €13 billion in 2019. VAUNET is forecasting revenue growth of 4.7% or €579 million for the full year to reach a total of €13.02 billion.
News categories: VAUNET, Hans Demmel, Frank Giersberg, Advertising, Digital TV, Germany, Market Research