Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories: IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide

NAGRA to demonstrate technology portfolio at ConnecTechAsia 2019
Jun 11, 2019 – At ConnecTechAsia 2019, NAGRA (SIX:KUD.S) will demonstrate its latest portfolio of technologies and solutions designed to help pay-TV operators and content owners in the APAC region grow and prosper in a new IP-based environment.
News categories: NAGRA, Stéphane Le Dreau, Android TV, Asia, Big Data, BroadcastAsia, Content Protection, Digital TV, Set Top Box, Smart Home, Smart TV

BARB commissions Kantar Focal Meter for UK TV audience measurement
Jun 11, 2019 – BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.
News categories: Kantar, BARB, Richard Poustie, Advertising, Big Data, Digital TV, Streaming, UK

Evertz integrates Nielsen watermarking with its file based products
Jun 7, 2019 – Evertz has announced the integration and certification of Nielsen watermarking technology within its portfolio of file based products, including its media asset management, content supply chain, playout automation and linear playout solutions.
News categories: Evertz, Nielsen, Dan Turow, Canada, Content Distribution, Content Identification, Digital TV, Worldwide

Nexstar Digital introduces TViQ audience solution
Jun 6, 2019 – Nexstar Digital has announced the launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising.
News categories: Nexstar, Greg Morrow, Advertising, Big Data, Digital TV, USA

MIDiA Research begins beta testing of TV show performance tracking tool
Jun 6, 2019 – MIDiA Research is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index aggregates data types from multiple sources to create an accurate reading of how well TV shows are really performing.
News categories: MIDiA Research, Karol Severin, Advertising, Big Data, Digital TV, USA

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, Streaming, USA

Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories: Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK

ProSiebenSat.1 and RTL Deutschland establish addressable TV JV
Jun 5, 2019 – Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a partnership that will enable advertisers to target relevant audiences, in the area of addressable TV and online video, across their complete portfolios with just a few clicks.
News categories: ProSiebenSat.1, RTL Deutschland, Matthias Dang, Thomas Wagner, Advertising, Big Data, Digital TV, Germany