Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Shifts in TV viewing open new opportunities for advertisers
Mar 7, 2019 – Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
News categories: Comcast Spotlight, Hank Oster, Justin Evans, Advertising, Digital TV, Market Research, Set Top Box, USA

Samba TV tune-in measurement now available in the Google Marketing Platform
Mar 6, 2019 – Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TV’s methodology links cross-screen ad exposure to its multi-source TV dataset.
News categories: Samba TV, Google Marketing Platform, Ashwin Navin, Marie Hughes, Advertising, Big Data, Digital TV, Worldwide

Tremor Video DSP expands connected TV solutions
Mar 5, 2019 – Tremor Video DSP will expand its CTV offerings as a result of the acquisition by Taptica, its parent company, of RhythmOne. Tremor Video DSP and RhythmOne will create one of the largest video advertising companies in the industry.
News categories: Tremor Video, Ofer Druker, Advertising, Streaming, USA

a4 announces multiscreen IP-authenticated addressable OTT solution
Mar 1, 2019 – a4, a division of Altice USA (NYSE: ATUS), has announced the launch of its national, cross-screen OTT solution to help advertisers looking to reach highly targeted audiences in streaming environments and through connected TVs (CTV).
News categories: a4, Wael Sabra, Garrett Winkler, Advertising, Big Data, Digital TV, Streaming, USA

CBS partners with AI-powered consumer insights platform Canvs
Mar 1, 2019 – CBS (NYSE: CBS and CBS.A) has announced that it will integrate Canvs Surveys, an AI-powered platform to automate the coding of open-ended responses to survey questions. Using Canvs Surveys, CBS can measure the efficacy of ads and benchmark future programs' successes.
News categories: Canvs, CBS, Jared Feldman, Radha Subramanyam, Advertising, Big Data, Digital TV, Worldwide

Linius partners with Hemisphere to build hyper-personalized advertising prototype
Feb 28, 2019 – Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
News categories: Linius Technologies, Hemisphere, Chris Richardson, Glyn Beaumont, Advertising, Australia, Big Data, Digital TV, New Zealand, Streaming, Worldwide

dataxu debuts TotalTV Marketplace advanced TV inventory pool
Feb 28, 2019 – dataxu has announced that its TotalTV Marketplace can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint.
News categories: dataxu, Sandro Catanzaro, Aaron Kechley, Advertising, Big Data, Digital TV, Streaming, Worldwide

OzTAM adds demographic profiles to its Video Player Measurement service
Feb 28, 2019 – OzTAM has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. The enhancement means standard age/gender demographic reporting is now available for content consumed on participating broadcasters’ VOD services.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Digital TV, Media Player, Streaming

TV4 extends SSAI with Yospace to include TV Everywhere service
Feb 27, 2019 – TV4 has agreed an extension with Yospace to provide server-side ad insertion (SSAI) across its TV Everywhere service, TV4Play. TV4 was the first company with the technology in Sweden, initially using it to monetise VoD content before applying it to live channels, too.
News categories: Yospace, TV4, Edward New, Mathias Berg, Advertising, Digital TV, Sweden, TV Everywhere