Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Amagi brings contextual CTV advertising to FAST with Anoki
Aug 6, 2024 – Amagi has partnered with Anoki on contextual advertising for FAST services. Anoki's platform generates contextual scene-level metadata on content served by Amagi using multimodel generative AI.
News categories: Amagi, Anoki, Srinivasan KA, Raghu Kodige, Advertising, Big Data, Digital TV, Streaming, Worldwide

Xperi signs seventh TV partner to integrate TiVo OS
Aug 5, 2024 – In its 2nd quarter 2024 results Xperi (NYSE: XPER) announced that it has signed a seventh TiVo OS partner, a top 5 supplier of smart TVs in the U.S. market, with plans to launch TVs in 2025.
News categories: Xperi Inc, Jon Kirchner, Advertising, Automotive, Digital TV, Europe, IPTV, Japan, Results, Smart TV, TV OS, USA, Worldwide

Roku joins Unified ID 2.0 identity fabric
Aug 1, 2024 – Roku (NASDAQ: ROKU) has announced its adoption of Unified ID 2.0 (UID2), a solution helping pioneer a new identity fabric for the open internet, across its premium streaming inventory.
News categories: Roku, The Trade Desk, Jay Askinasi, Will Doherty, Advertising, Big Data, Digital TV, USA, Worldwide

Comscore extends YouTube audience measurement to all digital devices
Jul 30, 2024 – Comscore (NASDAQ: SCOR) has launched measurement of YouTube audiences across all digital devices in the U.S., delivering a holistic view of YouTube traffic across desktop, mobile and connected TV.
News categories: Comscore, Steve Bagdasarian, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Austria TV measurement to integrate data from HbbTV devices
Jul 25, 2024 – The TELETEST working group (AGTT) has enhanced audience measurement in Austria by combining its existing Teletest panel with return path data from over 1.1 million connected HbbTV devices.
News categories: TELETEST, Thomas Gruber, Susanne Koll, Advertising, Austria, Big Data, Digital TV, HbbTV

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

UK advertising spend reached £9.2bn in Q1 2024
Jul 25, 2024 – The latest Advertising Association/WARC Expenditure Report shows UK ad spend up 9.3% to £9.2bn in Q1 2024. BVOD ad spend is set to cross the £1bn threshold for the first time this year.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

Asia Pacific advertising revenue to grow 5.1% in 2024
Jul 23, 2024 – According to an advertising trends report from Media Partners Asia (MPA), Premium AVOD in the Asia-Pacific region is set to grow at a 9.2% CAGR, reaching US$12 billion by 2029.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Digital TV, Market Research

Pixalate releases Q2 2024 FAST app rankings and ad spend reports
Jul 23, 2024 – Pixalate has released its Q2 2024 Global FAST Apps Rankings and Traffic Analysis Report for CTV. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming