Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Pay-TV Innovation Forum reveals 2018 priorities for European providers
Apr 24, 2018 – NAGRA (SIX:KUD.S), in partnership with MTM, has revealed the European findings of the Pay-TV Innovation Forum 2018. The research programme, currently in its third year, seeks to explore and catalyse innovation and growth across the global pay-TV industry.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Big Data, Digital TV, Europe, Market Research, UX

Roku to soon launch enhanced voice search in UK
Apr 24, 2018 – Roku (NASDAQ: ROKU) has announced that it will soon make its Enhanced Voice Search feature available to Roku users in the UK. Enhanced Voice Search enables users to use their voice to find entertainment to watch.
News categories: Roku, Lloyd Klarke, Big Data, Digital TV, Set Top Box, Streaming, UK, UX

Viacom and Comcast announce advanced advertising partnership
Apr 23, 2018 – Viacom (NASDAQ:VIAB) and Comcast (NASDAQ: CMCSA) are to cooperate on advanced advertising and data. The partnership will integrate Viacom’s targeted advertising expertise and national reach with FreeWheel’s video advertising technology informed by Comcast’s anonymized audience data.
News categories: FreeWheel, Viacom, Comcast, David Clark, Kern Schireson, Advertising, Big Data, Digital TV, USA

NBCUniversal to license its Audience Graph to OpenAP
Apr 19, 2018 – NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversal’s data capabilities with OpenAP’s standardized data sets.
News categories: NBCUniversal, Fox, Turner, Viacom, Krishan Bhatia, Joe Marchese, Advertising, Big Data, Digital TV, USA

Mediamorph adds three more customers
Apr 10, 2018 – Mediamorph has announced that it is seeing a growth surge in customer acquisition among digital entertainment platforms. The company’s momentum reflects the industry’s growing demand for a cloud-based Rights, Avails and Performance Management platform.
News categories: Mediamorph, Rob Gardos, Big Data, Content Distribution, Digital TV, NABShow, USA

Comcast Technology Solutions launches ad hosting solution
Apr 10, 2018 – Comcast Technology Solutions has announced AdStor, a cloud-based advertising platform. Built on a centralized cloud management architecture, AdStor streamlines the relationship between ad buyers and sellers by hosting advertising content in an aggregated library.
News categories: Comcast Technology Solutions, Josh Arensberg, Advertising, Content Distribution, Digital TV, NABShow, USA, Worldwide

Connekt and Verance partner to provide ATSC 3.0 advertising
Apr 10, 2018 – Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
News categories: Connekt, Verance, Mike Fitzsimmons, Eric Anderson, Advertising, ATSC 3, Content Identification, Digital TV, NABShow, USA

Mediacom extends licensing agreement with TiVo
Apr 10, 2018 – TiVo (NASDAQ: TIVO) has announced that it has renewed its product and patent portfolio license agreement with Mediacom. The extension provides Mediacom with access to products including the TiVo Gateway DVR, TiVo Mini, classic guides, analytics and IP.
News categories: TiVo Corp, Mediacom, Michael Hawkey, John Pascarelli, Big Data, Cable TV, Digital TV, Licensing, Set Top Box, USA, UX