Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Alticast commercializes CJ Hello business platform
Mar 29, 2018 – Alticast has announced that it has developed a big data-based business platform for CJ Hello. The platform will serve as the foundation for CJ Hello’s intelligent cable TV service called 'Alaska' and will introduce an advanced UI/UX that manages the overall media service operation.
News categories: Alticast, CJ Hello, Wongeun Jeon, Kim Hong-ik, Big Data, Cable TV, Digital TV, Korea, UX

US TV ad spending to fall in 2018
Mar 28, 2018 – TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
News categories: eMarketer, Monica Peart, Paul Verna, Advertising, Digital TV, Market Research, USA

Interra Systems first QC vendor to support IAB VAST protocol
Mar 28, 2018 – Interra Systems has announced that its BATON® automated quality control (QC) solution now supports the IAB's Video Ad Serving Template (VAST) protocol, a universal XML specification for serving digital video ads to players.
News categories: Interra Systems, Ashish Basu, Advertising, Digital TV, NABShow, QoE, Worldwide

Paywizard and Diagnal drive targeted real-time multichannel customer engagement
Mar 28, 2018 – Paywizard and Diagnal have announced a partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and dynamic multichannel marketing campaigns.
News categories: Paywizard, Diagnal, Bhavesh Vaghela, Reuben Verghese, Big Data, NABShow, USA, Worldwide

TiVo and Tru Optik make linear TV viewing data available for OTT targeting
Mar 27, 2018 – TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVo’s linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optik’s OTT Marketing Cloud.
News categories: TiVo Corp, Tru Optik, Walt Horstman, Andre Swanston, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA

TVision Insights and Data Plus Math tie TV attention data to outcomes
Mar 26, 2018 – TVision Insights has announced a partnership with Data Plus Math. The two companies are marrying attention and outcome data for clients in order to understand where target audiences are paying attention, and how targeting plus attention leads to sales.
News categories: TVision Insights, Data Plus Math, Dan Schiffman, John Hoctor, Tim Hanlon, Advertising, Big Data, Digital TV, USA

Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories: TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide

Edgeware enables server-side dynamic ad insertion for Android devices
Mar 26, 2018 – Edgeware has announced Ad Enabler. The product makes Edgeware’s ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard – the native format for Android devices.
News categories: Edgeware, Yospace, Johan Bolin, Simon Kenyon, Advertising, Digital TV, NABShow, Streaming, Worldwide

SpotX granted certification renewal by the Trustworthy Accountability Group
Mar 22, 2018 – SpotX has announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal.
News categories: SpotX, Trustworthy Accountability Group, J. Allen Dove, Mike Zaneis, Advertising, USA