Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Amagi showcases ad break technology with VIZIO
Jun 24, 2024 – Amagi has shown its Zero Slate technology on VIZIO's WatchFree+ channels. The technology adjusts the length of ad breaks on a per-viewer basis, eliminating the need for filler to round out linear ad breaks.
News categories: Amagi, VIZIO, Srinivasan KA, Katherine Pond, Advertising, Digital TV, Streaming, USA

Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories: The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Titan OS launches Titan Ads
Jun 19, 2024 – Titan OS has launched Titan Ads, a marketplace for its inventory on Philips, AOC and JVC Smart TVs, enabling advertisers to reach over 30 million streaming households in Europe.
News categories: Titan OS, Jacinto Roca, Tim Edwards, Gareth Vaughan Jones, Andy Barratt, Olivier Beal, Advertising, Digital TV, Europe, Smart TV

Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories: Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

EBU sets out strategic asks on generative AI and media
Jun 11, 2024 – The EBU has released a strategic paper on generative AI and media. In the paper, the EBU extracts the hot button topics around generative AI for public service media.
News categories: EBU, Eric Scherer, Big Data, Digital TV, Europe, Regulation

CTV advertising in Europe up 23.5% in 2023
Jun 12, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories: IAB Europe, Dr Daniel Knapp, Townsend Feehan, Advertising, Digital TV, Europe, Market Research

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA