Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories: Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA

Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories: Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, Streaming, USA

Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories: MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA

Sky and Virgin Media announce targeted TV advertising partnership
Jun 15, 2017 – Sky and Virgin Media have announced a strategic partnership that will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms.
News categories: Sky, Virgin Media, Andrew Griffith, Jamie West, Tom Mockridge, Pat Kiely, Advertising, Big Data, Digital TV, UK

Television ad sales to fall 1% in 2017
Jun 14, 2017 – In its latest report on global advertising market trends MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Television ad sales will be down (-1%) for the first time since 2009.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide

Mediaset, TF1 and ProSiebenSat.1 set up ad exchange
Jun 9, 2017 – Mediaset, TF1 and ProSiebenSat.1 are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale.
News categories: Mediaset, TF1, ProSiebenSat.1, Stefano Sala, Olivier Abecassis, Christof Wahl, Advertising, Digital TV, France, Germany, Italy, Spain

SBS launches HbbTV advertising with Chio, 24i, Isobar and Carat
Jun 8, 2017 – 24i Media has announced that they have joined forces with Isobar and Carat to create and implement HbbTV-based addressable TV for SBS Broadcasting in the Netherlands. The first campaign is with the brand Chio Heartbreakers.
News categories: 24i Media, SBS Broadcasting, Carat, Isobar, Madelon Olsthoor, Dorine van Mullem-Ale, Ronnie van Briemen, Advertising, Digital TV, HbbTV, Netherlands

Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories: Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA

Alphonso raises capital to scale TV data cloud services
Jun 5, 2017 – TV data company Alphonso has announced that it has secured $5.6 million in equity financing led by Manifest Investment Partners. The company will use the investment to expand distribution both in the US and abroad.
News categories: Alphonso, Manifest Investment Partners, Ashish Chordia, Paul Falzone, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide