Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
MMS and GfK close-in on Total Video Ratings Currency in Sweden
Jun 2, 2017 – MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities.
News categories:
GfK, MMS, Stefan Raum, Magnus Anshelm, Big Data, Digital TV, Market Research, Mobile, Sweden
PeerLogix, Narrative I/O collaborate to provide real-time OTT data
Jun 1, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Narrative I/O. The partnership will allow buyers in Narrative's marketplace to purchase PeerLogix' OTT engagement data from over 170 million households around the world.
News categories:
PeerLogix, Narrative I/O, Ray Colwell, Bryan Everett, Big Data, Digital TV, Streaming, Worldwide
SonyLIV selects CleverTap analytics and engagement platform
Jun 1, 2017 – CleverTap has announced that Sony Pictures Networks India has selected the company’s real-time behavioral data and user insights platform for its SonyLIV video on demand (VOD) service. Sony will leverage CleverTap to gain greater understanding of its users.
News categories:
CleverTap, Sony Pictures Networks, Sunil Thomas, Uday Sodhi, Big Data, Digital TV, India, Streaming
comScore expands partnership with Charter Communications
May 31, 2017 – comScore has announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement service.
News categories:
comScore, Charter Communications, Gian Fulgoni, Advertising, Big Data, Cable TV, Digital TV, USA
Univision selects Videology to develop multi-platform advertising portfolio
May 30, 2017 – Univision Communications Inc. (UCI) has partnered with Videology. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to UCI, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.
News categories:
Videology, Univision, Scott Ferber, Steve Mandala, Advertising, Digital TV, USA
XroadMedia helps Nuevo Siglo bring personal TV to consumers in Uruguay
May 30, 2017 – XroadMedia has announced that Nuevo Siglo will be offering a personal TV service to consumers in Uruguay by using Ncanto, XroadMedia’s cloud-based content discovery solution. Nuevo Siglo provides Hybrid DVB-OTT on its NSNOW platform.
News categories:
XroadMedia, Nuevo Siglo, Adolf Proidl, Mario de Oliveira, Big Data, Cable TV, Digital TV, Uruguay
Samba TV partners with SpotX for OTT audience targeting and ad serving
May 25, 2017 – Samba TV and SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments. SpotX will become Samba TV’s primary connected TV ad server.
News categories:
SpotX, Samba TV, Jeremy Straight, Ashwin Navin, Advertising, Digital TV, Smart TV, Streaming, USA, Worldwide
NPAW business intelligence available through Kaltura’s TV Platform
May 24, 2017 – NPAW has partnered with Kaltura to provide shared clients with the possibility to add NPAW’s BI solution, YOUBORA Infinity, that measures performance among segmented populations of users, to Kaltura’s TV Platform.
News categories:
NPAW, Kaltura, Sergi Vergés, Dr. Shay David, Big Data, Digital TV, Worldwide
Mediaocean and VideoAmp create software to optimize TV upfront commitments
May 24, 2017 – Mediaocean and VideoAmp have announced a partnership which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
News categories:
VideoAmp, Mediaocean, Jay Prasad, Ramsey McGrory, Advertising, Big Data, Digital TV, USA
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