Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Barb issues invitation to tender for new audience measurement initiative
May 1, 2024 – Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb's integration of big data and panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories: WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK

U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories: IAB, Advertising, Digital TV, Market Research, Streaming, USA

OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories: ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories: Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV