Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
Mirriad and Insight TV partner on advanced ad formats and viewer experience
Jul 1, 2024 – Mirriad and Insight TV are collaborating on ad format innovation, programmatic and audience targeting, and research and development, focusing particularly on Insight TV's FAST channels.
News categories:
Mirriad, Insight TV, Stephan Beringer, Courtney Williams, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide
Beamr enhances video processing with AI features
Jul 1, 2024 – Beamr (NASDAQ: BMR) has added AI capability to its GPU-powered video service, Beamr Cloud. The enhancement allows for automatic caption and transcription generation for videos in multiple languages.
News categories:
Beamr, Sharon Carmel, Dani Megrelishvili, Big Data, Content Distribution, Digital TV, UX, Worldwide
Bitcentral launches media asset management with AI integration
Jun 26, 2024 – Bitcentral has launched Fusion Gateway, a cloud-based solution that integrates third-party AI tools with Bitcentral's media asset management (MAM) to improve speed and productivity.
News categories:
Bitcentral, Sam Kamel, Big Data, Digital TV, Worldwide
Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming
Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Market Research, North America, Streaming
Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming
Disney expands audience and data solutions globally
Jun 24, 2024 – Ahead of the launch of ad-supported Disney+ in Latin America, Disney is bringing its audience solutions, including its Audience Graph and clean room technology, to the global market for the first time.
News categories:
Disney, Mercado Libre, Dana McGraw, Kattia Quintanilla, Fernando Rubio, Advertising, Big Data, Digital TV, Latin America, Worldwide
Amagi showcases ad break technology with VIZIO
Jun 24, 2024 – Amagi has shown its Zero Slate technology on VIZIO's WatchFree+ channels. The technology adjusts the length of ad breaks on a per-viewer basis, eliminating the need for filler to round out linear ad breaks.
News categories:
Amagi, VIZIO, Srinivasan KA, Katherine Pond, Advertising, Digital TV, Streaming, USA
Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories:
The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
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