Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Africa E&M expected to outpace global growth over next five years
Jan 28, 2025 – Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.
News categories: PwC, Alinah Motaung, Charles Stuart, Nana Madikane, Advertising, Digital TV, Gaming, Kenya, Market Research, Nigeria, South Africa, Streaming

Magnite to power programmatic on Sky Sport Now in New Zealand
Jan 28, 2025 – Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
News categories: Magnite, Sky New Zealand, Yael Milbank, Lauren Quaintance, Advertising, Digital TV, New Zealand, Streaming

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

Nielsen and Cox Media renew TV measurement agreement
Jan 27, 2025 – Nielsen and Cox Media Group (CMG) have renewed their agreement for television and audio measurement services covering CMG local television and radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA

Whale TV selects OneTrust as consent management partner
Jan 23, 2025 – Whale TV has selected OneTrust to centralise and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.
News categories: Whale TV, OneTrust, Chris Hock, Ojas Rege, Big Data, Digital TV, Smart TV, TV OS, Worldwide

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Netflix global streaming paid memberships exceed 300 million
Jan 21, 2025 – Netflix (NASDAQ: NFLX) has posted Q4 2024 results on its website. In Q4, revenue increased 16% YoY, while operating income rose 52%. The company finished 2024 with 302 million memberships.
News categories: Netflix, Advertising, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA