Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nexxen and TCL FFALCON bringing native display inventory to advertisers
Feb 8, 2024 – Nexxen has announced that TCL FFALCON has designated Nexxen as its preferred SSP partner, granting Nexxen the opportunity to exclusively sell TCL's native display inventory.
News categories: Nexxen, TCL FFALCON, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, UX, Worldwide

Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide

Accedo partners with New Relic on video analytics solution
Feb 6, 2024 – Accedo has partnered with New Relic to launch Accedo Insights, a managed service that provides video providers with insights based on real-time monitoring and advanced analytics.
News categories: Accedo, New Relic, Michael Lantz, Chris McCarthy, Big Data, Digital TV, Media Player, QoE, Streaming, Worldwide

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Nielsen expands OOH panel coverage to 100% of U.S. TV households
Feb 1, 2024 – Nielsen has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
News categories: Nielsen, Deirdre Thomas, Paul Ballew, Advertising, Big Data, Digital TV, USA

Veset launches ad-insertion platform, AdWise
Feb 1, 2024 – Veset has released Veset AdWise, an ad-insertion solution that allows advertising to be placed alongside live video, avoiding the need for traditional ad breaks.
News categories: Veset, Gatis Gailis, Advertising, Content Distribution, Digital TV, UX, Worldwide

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

Two-thirds of European video distributors focusing on linear investments
Feb 1, 2024 – Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to Altman Solon.
News categories: Altman Solon, Daniel Weinbaum, Advertising, Digital TV, Europe, Market Research

Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories: Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA