Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Over half of Canadian TV streamers now stream ad-supported TV
Jan 19, 2024 – According to Roku's latest Video-on-Demand (VOD) Evolution study, three quarters (76%) of Canadians are TV streamers, and ad-supported TV is on the rise with over half (52%) tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories: Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

MiQ unveils global report on advanced TV advertising
Jan 18, 2024 – MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers across India, the US, UK, Canada, Germany, Australia, China and Singapore.
News categories: MiQ, Siddharth Dabhade, Advertising, Asia, Digital TV, Europe, Market Research, North America, Streaming

Pixalate releases global H2 2023 SSAI benchmark report
Jan 17, 2024 – Pixalate has released its H2 2023 Server-Side Ad Insertion (SSAI) benchmark report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
News categories: Pixalate, Amit Shetty, Advertising, Digital TV, Market Research, Worldwide

Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Sky México deploys ThinkAnalytics' personalization platform
Jan 16, 2024 – Sky México has deployed ThinkAnalytics as its personalization and viewer engagement platform, powering search and discovery for its sports and entertainment offering.
News categories: ThinkAnalytics, Sky México, Trektel, Marc Aldrich, Salvador Rosas, Big Data, Digital TV, Mexico, Satellite, UX

Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories: Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2025, Digital TV, Streaming, Worldwide

Disney unveils 'Shop the Stream' ad innovation
Jan 10, 2024 – Disney has launched a beta program for its first native streaming shoppable ad format, which allows consumers to purchase their favorite items without disrupting their viewing experience.
News categories: Disney Advertising, Jamie Power, Amy Lehman, Advertising, CES2025, Digital TV, Streaming, USA