Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories: PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide

India Entertainment & Media industry to grow at 9.48% CAGR to 2027
Jul 17, 2023 – India's Entertainment & Media industry is expected to reach INR 6,828,903Cr (US$82.745bn) by 2027 - an 8.6% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2023-2027.
News categories: PwC, Manpreet Singh Ahuja, Werner Ballhaus, Advertising, Digital TV, Gaming, India, Market Research, Streaming

Bitcentral linear streaming solution integrates Google DAI
Jul 17, 2023 – Bitcentral has integrated Google dynamic ad insertion (DAI) into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming.
News categories: Bitcentral, Google, Greg Morrow, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

BrightLine enables layering of branded moments into streamed content
Jul 13, 2023 – BrightLine has launched its Proteus Experience Engine, enabling streamers to overlay dynamic, interactive, and shoppable moments within content, outside of traditional ad pods.
News categories: BrightLine, Rob Aksman, Michael Bologna, Advertising, Digital TV, Streaming, Worldwide

Kaltura adds enhancements to its Cloud TV and streaming platform
Jul 12, 2023 – Kaltura (Nasdaq: KLTR) has announced enhancements to its Cloud TV and Streaming Platform, tailored specifically to meet the demands of TV operators and media customers.
News categories: Kaltura, Shuki Eytan, Big Data, Content Distribution, Digital TV, QoE, Worldwide

Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories: Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming

Enveu and NPAW partner on OTT platform analytics
Jul 12, 2023 – Enveu is to make available NPAW streaming analytics to its customers. The analytics solution can be tailored to the measurement and branding requirements of each streaming service.
News categories: NPAW, Enveu, Ruben Senor-Megias, Shalabh Agarwal, Big Data, Digital TV, QoE, Streaming, Worldwide

FreeWheel to bring Roku ad technologies to its customers
Jul 12, 2023 – Roku (Nasdaq: ROKU) and FreeWheel have announced the launch of combined technologies that aim to simplify, optimize and enhance TV streaming for advertisers and publishers.
News categories: Roku, FreeWheel, Youssef Ben-Youssef, Soo Jin Oh, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide