Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Silverpush acquires Vidgyor
Jul 11, 2023 – Silverpush has announced the acquisition of Vidgyor. Vidgyor's ad-insertion technology enables the replacement of broadcast ads with targeted video ads on streaming platforms.
News categories: Vidgyor, Silverpush, Mahaboob Khan, Hitesh Chawla, Advertising, Digital TV, India, MandA, Streaming, Worldwide

Roku brings Shopify checkout to TV streaming
Jul 11, 2023 – Roku (Nasdaq: ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly on their TV via Roku Action Ads.
News categories: Roku, Shopify, Peter Hamilton, Mani Fazeli, Paige Decker, Saaj Parikh, Advertising, Digital TV, USA, UX

Adoption of streaming in Japan driven by ad-supported content
Jul 11, 2023 – Magnite (NASDAQ:MGNI) has unveiled research showing that in Japan adoption of streaming services is driven by the popularity of ad-supported content, with 71% of TV viewers watching such services.
News categories: Magnite, Ken Harada, Advertising, Digital TV, Japan, Market Research, Streaming

FIFA selects Sky Media as ad sales partner for FIFA+ in Europe
Jul 7, 2023 – FIFA has announced that Sky Media has been appointed as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK, and Ireland.
News categories: Sky Media, FIFA, Brett Aumuller, Romy Gai, Advertising, Digital TV, Europe, Streaming

Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories: Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming

Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Addressable TV now a $56bn industry
Jun 26, 2023 – A report published by Ampere Analysis, with Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise to $87bn by 2027.
News categories: Finecast, Ampere Analysis, Microsoft Advertising, Kristian Claxton, Richard Broughton, Dave Osborn, Advertising, Digital TV, Market Research, Worldwide

UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide

Global entertainment and media industry to hit $2.8 trillion in 2027
Jun 27, 2023 – According to PwC, global entertainment & media (E&M) industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the post-COVID 10.6% growth rate of 2021.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Worldwide