Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Mediacorp selects ThinkAnalytics to power OTT TV personalisation
Apr 25, 2023 – ThinkAnalytics has announced that Mediacorp has selected the Think360 personalised content discovery and viewer engagement platform for mewatch its OTT streaming service.
News categories: ThinkAnalytics, Mediacorp, Samuel Sweet, Big Data, Digital TV, Singapore, Streaming, UX

Media Distillery improves user experience at VodafoneZiggo
Apr 25, 2023 – Media Distillery has announced that VodafoneZiggo has implemented its EPG Correction Distillery to improve the user experience for its nearly 4 million video subscribers in the Netherlands.
News categories: Media Distillery, VodafoneZiggo, Liberty Global, Roland Sars, Leo-Geert van den Berg, Chris van der Linden, Big Data, Digital TV, Netherlands, Set Top Box, UX

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Vecima partners with Cadent on dynamic ad insertion
Apr 18, 2023 – Vecima (TSX: VCM) and Cadent have integrated Vecima's MediaScale Streaming solution with the Cadent Aperture Platform, enabling current linear ad schedules to be mirrored on IP-based linear streams.
News categories: Vecima, Cadent, Kyle Goodwin, Paul Ranger, Advertising, Content Distribution, Digital TV, USA, Worldwide

AMC Networks to launch ad-supported version of its AMC+ streaming service
Apr 17, 2023 – AMC Networks is to launch an ad-supported version of its AMC+ streaming service, completing an ad-supported content ecosystem that spans linear TV networks, streaming and digital/CTV platforms.
News categories: AMC Networks, Kim Kelleher, Advertising, Digital TV, Streaming, Worldwide

Allen Media selects Cadent to expand TV inventory addressability
Apr 18, 2023 – Allen Media Group (AMG) has selected Cadent to provide audience targeting and measurement to enhance addressable inventory and boost campaign performance for AMG advertisers.
News categories: Cadent, Allen Media, Nick Troiano, Byron Allen, Advertising, Big Data, Digital TV, USA

Samba TV partners with Admo.tv on TV measurement & attribution
Apr 18, 2023 – Samba TV has announced a partnership with Admo.tv to bring measurement and attribution to the French market, after a record year of growth and expansion in Samba TV's European markets.
News categories: Samba TV, Admo.tv, David Barker, Pierre Figeat, Advertising, Big Data, Digital TV, France