Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

Media Distillery and NLZIET partner on content discovery
Nov 10, 2022 – Media Distillery and NLZIET have announced a partnership to improve customer experience through topic-based content discovery. NLZIET is a Dutch OTT streaming service owned and operated by the country’s three major broadcasting groups (NPO, RTL and Talpa).
News categories: Media Distillery, NLZIET, Roland Sars, Sander Kouwenhove, Big Data, Digital TV, Netherlands, Streaming, UX

Vubiquity to provide personalized content for Cellcom TV
Nov 8, 2022 – Amdocs (NASDAQ: DOX) has been selected by Cellcom to bring digital content to Cellcom TV viewers through its Vubiquity platform. Vubiquity will provide content acquisition, curation, marketing and content management services.
News categories: Amdocs, Cellcom, Anthony Goonetilleke, Dafna Agassi Bar, Big Data, Content Distribution, Digital TV, IPTV, Israel, UX

Samba TV acquires AI innovator Disruptel
Nov 8, 2022 – Samba TV has announced that it has acquired Disruptel. Disruptel’s machine learning technology intelligently deconstructs on-screen content in real-time, identifying people, brands and products that appear.
News categories: Samba TV, Disruptel, Ashwin Navin, Alex Quinn, Advertising, Big Data, CES2025, Digital TV, USA, Worldwide

VIZIO reports Q3 2022 results
Nov 9, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2022. The company reported that there are now 16.6 million SmartCast Active Accounts, up 15% year-on-year.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, Subscribers, USA

Blockgraph and Kantar partner to advance convergent TV measurement
Nov 1, 2022 – Blockgraph’s Identity Operating System (IDoS) allows for direct matching between Kantar’s panel and client data sets. With the integration, Kantar match rates with TV partners have increased over 10x.
News categories: Blockgraph, Kantar, Jason Manningham, Jed Meyer, Advertising, Big Data, Digital TV, USA

EXTREME International monetizes content with Castify.ai
Nov 7, 2022 – Castify.ai has announced a partnership with EXTREME International that allows EXTREME International to use Castify.ai's data-driven distribution abilities to monetize their content.
News categories: Castify.ai, EXTREME International, Gal Turjeman, Alistair Gosling, Advertising, Big Data, Content Distribution, Digital TV, Streaming, USA, Worldwide

CTV ad fraud at 19% according to Pixalate report
Nov 3, 2022 – Pixalate has released its Q2 2022 Invalid Traffic Benchmarks Report, an examination of the global state of ad fraud in the first half of 2022 in the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories: FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA