Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Vevo enhances CTV programming and advertising infrastructure with Amagi
Nov 3, 2022 – Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the delivery of video ads into Vevo channels. Amagi will also provide analytics to bolster performance reporting.
News categories: Amagi, Vevo, Srinivasan KA, Natalie Gabathuler-Scully, Advertising, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

Quickplay integrates Vionlabs-powered media descriptors
Nov 2, 2022 – Quickplay and Vionlabs have announced a technology integration that uses AI-based analysis of video files to increase viewer engagement and satisfaction, as well as ad monetization by OTT providers.
News categories: Vionlabs, Quickplay, Marcus Bergström, Naveen Narayanan, Advertising, Belgium, Big Data, Cable TV, Digital TV, Streaming, Worldwide

rlaxx TV brings in Magnite to support ad strategy in Europe
Nov 3, 2022 – Magnite (NASDAQ: MGNI) has entered into a strategic collaboration with rlaxx TV. As part of the deal, rlaxx TV will utilize Magnite's technology to manage its OTT inventory across CTV and mobile apps.
News categories: Magnite, rlaxx TV, Sam Wilson, Ronny Lutzi, Advertising, Digital TV, Europe, Smart TV, Streaming

BARB makes Netflix viewing reporting widely available
Nov 2, 2022 – Netflix is now included in BARB's UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated viewing, for viewing over a 7-day, 28-day or any user-defined period.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Red Bee Media provides Advocado with programming and schedule data
Nov 2, 2022 – Red Bee Media has signed an agreement with Advocado. Advocado's data-as-a-service platform analyzes what consumers are watching, providing advertisers and content owners with data on consumers' viewing choices.
News categories: Red Bee Media, Advocado, Who's Watching TV, Jason Marchese, Mike Burns, Advertising, Big Data, Digital TV, Worldwide

7plus to add FAST channels, ad innovation and personalisation in 2023
Oct 25, 2022 – Seven Network is to launch more FAST channels on 7plus in 2023. 7plus uses AWS Media Elemental MediaTailor to generate virtual live-streaming channels and Amazon Personalize for content recommendations and personalisation.
News categories: Seven West Media, AWS, Gereurd Roberts, Nicole Bence, Advertising, Australia, Content Distribution, Digital TV, Streaming, UX

Brands believe CTV advertising will be bigger than mobile advertising
Oct 27, 2022 – AppsFlyer has released a survey report that provides insights on the Connected TV (CTV) space. The survey found that the vast majority of brands think that CTV advertising will soon overtake mobile advertising.
News categories: AppsFlyer, Gil Meroz, Advertising, Digital TV, Market Research, Streaming, Worldwide

QYOU Media India grows reach and revenue with Amagi
Oct 27, 2022 – Amagi has announced that QYOU Media India, which produces and distributes content created by social media and digital content stars, has partnered with Amagi to grow its viewership and ad-based revenue in India.
News categories: Amagi, QYOU Media, Srinivasan KA, Krishna Menon, Advertising, Content Distribution, Digital TV, India, Streaming

Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories: Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America