TV Services (Pay TV, OTT, Broadcasting) News

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Pixalate releases Q4 2023 CTV device market share report
Feb 22, 2024 – Pixalate has released its Q4 2023 CTV Device Global Market Share Report. The report analyzes global data to break down the top CTV devices in each region by quarterly market share.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

EU approves Orange, MásMóvil joint venture with conditions
Feb 20, 2024 – The European Commission has approved the proposed creation of a joint venture by Orange and MásMóvil, subject to full compliance with a commitments package offered by the two companies.
News categories: European Commission, Orange, MásMóvil, Digital TV, IPTV, MandA, Regulation, Spain

Turkcell partners with Qwilt and Cisco to boost content delivery
Feb 21, 2024 – Cisco and Qwilt have partnered with Turkcell to bring superior streaming experiences and faster data delivery to Turkcell's mobile and fixed broadband subscribers.
News categories: Qwilt, Cisco, Turkcell, Alon Maor, Theodore Tzevelekis, Emre Erdem, Elif Yenihankaya, Content Distribution, Digital TV, IPTV, Streaming, Turkey

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Bitcentral integrates AI-driven personalization from Argoid AI
Feb 20, 2024 – Bitcentral has announced that its ViewNexa video distribution platform will harness Argoid AI's AI-driven recommendation engine to provide customers with personalized viewing experiences.
News categories: Bitcentral, Argoid AI, Greg Morrow, Gokul Muralidharan, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

TV Sarpi/Ayety selects inext STBs for OK.TV service in Georgia
Feb 20, 2024 – inext has announced that it has been selected by TV Sarpi/Ayety to provide set-top boxes for the telecom operator's OK.TV service in Georgia.
News categories: inext, TV Sarpi, Maksym Schygol, Darya Voloshina, Digital TV, Georgia, IPTV, Set Top Box

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

Demand expected for ad-supported streaming subscriptions in Sweden
Feb 19, 2024 – A survey by Mediavision suggests that if the five largest streaming services in Sweden were to launch cheaper subscriptions with ads, they could add up to 1.8 million new subscriptions.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden