Content Identification (ACR, watermarking) News
Cuebiq expands attribution to include Linear and Advanced TV
Jan 7, 2019 – Cuebiq has announced the launch of its TV attribution solution. The addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to brick-and-mortar locations.
News categories:
Cuebiq, Antonio Tomarchio, Advertising, Big Data, Content Identification, Digital TV, USA
Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
Nov 29, 2018 – Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
News categories:
Nielsen, MediaTek, A+E Networks, Kelly Abcarian, Mike Chang, Advertising, Content Identification, Digital TV, Semiconductor, Smart TV, USA
Tremor Video DSP expands TV Retargeting in partnership with Alphonso
Nov 15, 2018 – Tremor Video DSP has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso. The partnership includes the first TV retargeting solution using deterministic TV viewership data to launch in Canada.
News categories:
Tremor Video DSP, Alphonso, Ofer Druker, Advertising, Big Data, Canada, Content Identification, Digital TV
comScore adds Smart TV data via partnership with Inscape
Aug 9, 2018 – comScore (NASDAQ: SCOR) has announced a partnership with Inscape. The addition of Inscape’s opt-in ACR smart TV viewing data adds new insights to comScore’s measurement footprint for its custom marketing solutions.
News categories:
comScore, Inscape, Cathy Hetzel, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, USA
SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories:
SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide
CBS And Nielsen collaborate on dynamic ad insertion in live broadcasts
May 14, 2018 – CBS and Nielsen have announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising.
News categories:
CBS, Nielsen, Jo Ann Ross, Peter Bradbury, Advertising, Big Data, Content Identification, Digital TV, Middleware, USA
Connekt and Verance partner to provide ATSC 3.0 advertising
Apr 10, 2018 – Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
News categories:
Connekt, Verance, Mike Fitzsimmons, Eric Anderson, Advertising, ATSC 3, Content Identification, Digital TV, NABShow, USA
ACRCloud and VidVita partner to offer TV ACR in North America
Apr 3, 2018 – ACRCloud has announced that ACRCloud and VidVita have joined forces to deliver live channel detection / live playback detection automatic content recognition (ACR) services to the North American market.
News categories:
ACRCloud, VidVita, Peng Dong, Amy Bolivar, Big Data, Content Identification, Digital TV, North America
4C Insights integrates Inscape's Smart TV data
Jan 29, 2018 – 4C Insights has announced a deal to integrate automatic content recognition (ACR) from Inscape, the Smart TV data company. Through the partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform.
News categories:
4C Insights, Inscape, Anupam Gupta, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, Worldwide
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