Digital TV Business, Technology and Market Research News

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Türk Telekom and ZTE unveil next-generation Tivibu
Jun 20, 2023 – ZTE (0763.HK/000063.SZ) has announced that Türk Telekom has launched its next-generation Tivibu TV platform based on an end-to-end IPTV/OTT platform developed jointly by Türk Telekom, ZTE and Netaş.
News categories: ZTE, Türk Telekom, Netaş, Android TV, Content Distribution, Digital TV, IPTV, Set Top Box, Turkey, UX

MwareTV collaborates with Alibaba Cloud on video services
Jun 19, 2023 – MwareTV has signed an agreement with Alibaba Cloud to make its services available through the Alibaba Marketplace, hosted in the Alibaba Cloud, and distributed using Alibaba's CDN in Europe and Asia.
News categories: MwareTV, Alibaba Cloud, Sander Kerstens, Raymond Ma, Asia, Content Distribution, Digital TV, Europe

Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories: Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide

Hyundai and Vodafone bring in-car infotainment services to Europe
Jun 15, 2023 – Hyundai Motor Group (HMG) and Vodafone Business have extended their partnership to include in-car connected streaming and infotainment services in more than 40 countries across Europe.
News categories: Vodafone, Hyundai, Erik Brenneis, Haeyoung Kwon, Automotive, Digital TV, Europe, Streaming

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

GroupM launches Total TV Measurement for UK addressable TV
Jun 14, 2023 – GroupM has announced the launch of Total TV Measurement. Developed by Finecast, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities.
News categories: Finecast, AudienceProject, Samantha Lister, Martyn Bentley, Advertising, Digital TV, UK

LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide