Digital TV Business, Technology and Market Research News

Comcast Advertising rolls out multiscreen media solution under AudienceXpress brand
Mar 14, 2022 – Comcast Advertising has announced that its media solutions, allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, will be relaunched under the AudienceXpress brand.
News categories: Comcast Advertising, AudienceXpress, Pooja Midha, Brian Wallach, Advertising, Digital TV, USA

DigiCAP, LG and Pearl TV trial in-car handoff between ATSC 3.0 TV stations
Mar 14, 2022 – In a test car, LG installed a system to receive and display ATSC 3.0 signals on a rear-seat entertainment TV. As the car traveled from the signal coverage of one TV station to the next, the NRT handoff technology succeeded in keeping a steady TV signal on the receiver device.
News categories: DigiCAP, LG Electronics, Pearl TV, Yeongho Je, Anne Schell, ATSC 3, Automotive, Content Distribution, Digital TV, USA

holoride brings XR experiences to Audi vehicles
Mar 12, 2022 – Beginning in June 2022, Audi will make holoride extended reality (XR) experiences available through its vehicles' MIB 3 infotainment system, opening up a new level of immersion in entertainment, educational, gaming, and well-being content.
News categories: holoride, Audi, Automotive, Digital TV, Metaverse, Worldwide

Vivendi releases results for FY 2021
Mar 9, 2022 – Vivendi has released audited results for the year to December 31, 2021. At the end of 2021, Canal+ Group's total subscriber portfolio reached 23.7 million, compared to 22.1 million at the end of December 2020 on a pro forma basis.
News categories: Vivendi, Digital TV, France, Results, Worldwide

OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories: Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming

Streaming Video Alliance announces new technical specifications
Mar 10, 2022 – The Streaming Video Alliance has approved new technical specifications. The Configuration Interface documents specify the motivational drivers, use cases, and standards for a configuration interface to facilitate interoperability within the CDN and Open Caching ecosystems.
News categories: Streaming Video Alliance, Jason Thibeault, Glenn Goldstein, Content Distribution, Digital TV, Streaming, Worldwide

Realtek launches image compression DTV SoC with Imagination
Mar 10, 2022 – Imagination Technologies has announced that its IMG B-Series BXE-4-32 GPU, with IMGIC image compression technology, has been integrated into Realtek's latest SoC, RTD2885N, and is currently shipping into significant digital television brands.
News categories: Imagination Technologies, Realtek, Maxwell Lin, Yee-Wei Huang, Digital TV, Silicon IP, Smart TV, Worldwide

NextGen TV launches on five local TV stations in Charleston, SC
Mar 10, 2022 – Television stations in Charleston have begun broadcasting with NextGen TV, powered by ATSC 3.0. The launch includes WCIV, WCSC-TV, WTAT-TV, WCBD-TV and WGWG. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Guardian-branded FAST channel launches on Rakuten TV
Mar 10, 2022 – A Guardian-branded FAST channel has launched on Rakuten TV, giving audiences in the UK and across Europe the opportunity to enjoy a range of Guardian documentaries and video journalism content, as part of a new partnership.
News categories: The Guardian, Rakuten TV, Robert Hahn, Christian Bennett, Cedric Dufour, Digital TV, Europe, Streaming, UK