Digital TV Business, Technology and Market Research News

ADB strengthens cooperation with MediaTek
Feb 8, 2022 – ADB has once again selected MediaTek as a chipset provider for its hybrid DVB / IPTV and OTT STB platforms. The ADB devices will be equipped with the high performance MT5751A (K8) SoC from MediaTek.
News categories: ADB, MediaTek, Krzysztof Biliński, Digital TV, Semiconductor, Set Top Box, Worldwide

TheViewPoint certified to run Extreme Reach VAST tags
Feb 8, 2022 – TheViewPoint is now certified by Extreme Reach to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry's best practices in delivery and measurement of video advertising.
News categories: TheViewPoint, Extreme Reach, Daniel Elad, Mary Vestewig, Advertising, Digital TV, Streaming, Worldwide

NVIDIA’s acquisition of Arm called off
Feb 8, 2022 – NVIDIA (NASDAQ: NVDA) and SoftBank have announced the termination of the previously announced transaction whereby NVIDIA would acquire Arm from SoftBank. The parties agreed to terminate the agreement because of significant regulatory challenges.
News categories: SoftBank, NVIDIA, Arm Limited, Masayoshi Son, Jensen Huang, Digital TV, MandA, Semiconductor, Silicon IP

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

Amazon Fire TV device sales exceed 150 million
Feb 3, 2022 – Amazon.com (NASDAQ: AMZN) has announced results for its fourth quarter ended December 31, 2021. The company has now sold more than 150 million Fire TV devices worldwide since launching the device in 2014.
News categories: Amazon, Automotive, Digital TV, Results, Set Top Box, Smart TV, Streaming, Worldwide

U.S. pay TV penetration to fall below 50% in 2026
Feb 7, 2022 – U.S. traditional pay TV penetration will slip below 50% of TV households in 2026. Digital TV Research forecasts 60 million pay TV subscribers by 2027, declining from 105 million in the peak year of 2010.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Satellite, Subscribers, USA

Realytics and Smart build targeted TV advertising with Bouygues Telecom
Feb 3, 2022 – Bouygues Telecom, Realytics and Smart have launched TVMOTIK. Their alliance, with the solution it offers, will support TV channels in providing targeted advertising offers via Bouygues Telecom's home gateways.
News categories: Bouygues Telecom, Realytics, Smart Adserver, Renan Abgrall, Guillaume Belmas, Arnaud Créput, Advertising, Big Data, Digital TV, France, Gateway, IPTV

Daily audio and audiovisual media usage in Germany now at 10 hours
Feb 3, 2022 – For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day, according to the VAUNET Media Usage Analysis for 2021, compiled by the VAUNET Association of Private Media.
News categories: VAUNET, Johannes Leibiger, Frank Giersberg, Digital TV, Germany, Market Research

Converged broadcast and streaming services to become mainstream
Feb 3, 2022 – Intertrust has released a report revealing broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VOD and live streaming.
News categories: Intertrust, Manas Mati, Tim Siglin, Eric Schumacher-Rasmussen, Content Protection, Digital TV, Market Research, Worldwide