Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News
Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
News categories:
Parks Associates, Hunter Sappington, Digital TV, Market Research, Streaming, USA
Swrve adds Roku to its suite of streaming video OTT platforms
Jun 21, 2018 – Swrve has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.
News categories:
Swrve, Roku, Lisa Cleary, Apps, Big Data, Digital TV, Mobile, Streaming, USA
EY and Microsoft launch blockchain solution for content rights and royalties management
Jun 21, 2018 – EY and Microsoft have launched a blockchain solution for content rights and royalties management. Aiming to streamline the processes in entertainment rights and royalties, the solution is first being deployed within gaming.
News categories:
EY, Microsoft, Ubisoft, Paul Brody, Deep Ghumman, Grace Lao, Brad Wright, Loic Amans, Saurabh Gupta, Big Data, Content Distribution, Digital TV, DRM, Streaming, Worldwide
Amazon Prime Video now available on BT TV set top boxes
Jun 21, 2018 – BT has announced that it has become the first major UK pay-TV provider to offer Amazon Prime Video access via a set top box – giving customers the ability to access Prime Video’s TV and movie content at the push of a button.
News categories:
BT TV, Prime Video, Tony Singh, Brett Ballbach, Apps, Digital TV, IPTV, Set Top Box, Streaming, UK
Video consumption on mobiles stabilizes in Q1 2018
Jun 20, 2018 – Mobile video consumption continues to rise but growth stabilized in Q1 2018; total video plays increased during the quarter just 1.8% from the prior year, according to Ooyala’s Q1 2018 Global Video Index Report.
News categories:
Ooyala, Jim O'Neill, Digital TV, Market Research, Mobile, Worldwide
Nielsen and FreeWheel partner on OTT and STB VOD measurement
Jun 19, 2018 – Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
News categories:
Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA
BrightLine enables inclusion of voice assistant prompts in OTT ads
Jun 18, 2018 – BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLine’s ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
News categories:
BrightLine, Robert Aksman, Jacqueline Corbelli, Advertising, Digital TV, Smart Home, Streaming, USA
Virgin Media expands Netflix partnership with single billing
Jun 18, 2018 – From October, all new and existing Virgin TV customers who don't yet have Netflix will be able to instantly add and pay for Netflix through their Virgin Media bill, giving them an easier way to access thousands more TV shows and movies.
News categories:
Virgin Media, Netflix, Jeff Dodds, Apps, Cable TV, Digital TV, Set Top Box, Streaming, UK
Sony Crackle selects Nielsen for addressable advertising
Jun 14, 2018 – Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
News categories:
Nielsen, Sony Pictures Television, Sony Crackle, Damian Garbaccio, Rene Santaella, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
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