Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

TiVo report finds consumers shifting gears on TV subscriptions
Apr 2, 2024 – TiVo (NYSE: XPER) has found in its Q4 2023 Video Trends Report that consumers are becoming more intentional about where they spend their dollars.
News categories: Xperi, Scott Maddux, Broadcast, Canada, Digital TV, Market Research, TV-over-IP, USA, UX

30% of EU SVOD viewing time goes to content from the EU plus UK
Mar 28, 2024 – The European Audiovisual Observatory has published reports analysing the consumption of films and TV seasons on SVOD, and the offer of films and TV seasons in VOD catalogues, in the EU.
News categories: European Audiovisual Observatory, JustWatch, Goldmedia, Christian Grece, Jean-Augustin Tran, Digital TV, EU, Market Research, Streaming, UK

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

US: 10% of streaming video services borrowed from someone else
Mar 20, 2024 – Research from LRG has found that 53% of households in the US have four or more DTC streaming video services. 10% of all DTC services are borrowed from someone else, down from 12% in 2022.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Eastern Europe OTT revenues to climb by 82%
Mar 25, 2024 – Digital TV Research expects OTT TV and movie revenues in Eastern Europe to reach $6.96 billion in 2029, up from $3.82 billion in 2023. Russia will add $1 billion and Poland $0.7 billion.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Eastern Europe to add nine million digital pay TV subscribers
Mar 21, 2024 – The number of pay TV subscribers in Eastern Europe is expected to have declined by 8 million from the peak year of 2018 to 74 million in 2029. The number of digital pay TV subscribers will however have risen by 9 million over the period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

Robust growth in AR/VR headset shipments expected
Mar 19, 2024 – While global shipments for AR/VR headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Western Europe OTT revenues to be up 55% in 2029
Mar 18, 2024 – Digital TV Research expects Western European OTT TV revenues to grow to $48 billion in 2029, up from $31 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming