Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Omdia research reveals SVOD ‘stacking’ has fallen
Jan 24, 2024 – According to Omdia, consumers are becoming more selective in their subscription video on demand (SVOD) choices, partly driven by the increasing popularity of FAST channels.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

Xperi launches first UK in-car entertainment report
Jan 24, 2024 – Research from DTS (NYSE: XPER) reveals that in-car entertainment is of the utmost importance to 67% of UK adults, showing the growing significance of entertainment systems in vehicle selection.
News categories: Xperi, Censuswide, Automotive, Digital TV, Market Research, UK, UX

Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories: Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide

MENA pay TV revenues to drop by $1.6 billion
Jan 22, 2024 – According to Digital TV Research, MENA pay TV revenues will fall by $1.6 billion between peak year 2016 ($3.8 billion) and 2029 ($2.2 billion), mainly due to the OTT push and widespread piracy.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East

Over half of Canadian TV streamers now stream ad-supported TV
Jan 19, 2024 – According to Roku's latest Video-on-Demand (VOD) Evolution study, three quarters (76%) of Canadians are TV streamers, and ad-supported TV is on the rise with over half (52%) tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

Worldwide semiconductor revenue declined 11% in 2023
Jan 16, 2024 – According to Gartner, worldwide semiconductor revenue in 2023 totaled $533 billion, a decrease of 11.1% from 2022. The revenue of the top 25 semiconductor vendors declined by 14.1%.
News categories: Gartner, Alan Priestley, Market Research, Semiconductor, Worldwide

MiQ unveils global report on advanced TV advertising
Jan 18, 2024 – MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers across India, the US, UK, Canada, Germany, Australia, China and Singapore.
News categories: MiQ, Siddharth Dabhade, Advertising, Asia, Digital TV, Europe, Market Research, North America, Streaming

Pixalate releases global H2 2023 SSAI benchmark report
Jan 17, 2024 – Pixalate has released its H2 2023 Server-Side Ad Insertion (SSAI) benchmark report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
News categories: Pixalate, Amit Shetty, Advertising, Digital TV, Market Research, Worldwide

Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA