Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global FAST revenues to hit $17 billion in 2029
Sep 28, 2023 – According to Digital TV Research, global FAST revenues will reach $17 billion in 2029, up from $8 billion in 2023. The US will contribute 38% to the 2029 total, down from 56% in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

ViewNexa survey reveals dissatisfaction among streaming subscribers
Sep 27, 2023 – Nearly half (46%) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19%) saying they could do better, according to a survey by Bitcentral's ViewNexa.
News categories: Bitcentral, Greg Morrow, Digital TV, Market Research, Streaming, UX, Worldwide

TiVo releases Q2 2023 video trends report
Sep 26, 2023 – Research released by TiVo (NYSE: XPER) has found that the average number of streaming services used by consumers in the US and Canada decreased from 11.6 in Q4 2022 to 10.9 in Q2 2023.
News categories: TiVo, Scott Maddux, Advertising, Automotive, Broadcast, Canada, Digital TV, Market Research, Smart TV, Streaming, USA, UX

Streaming now most popular TV source in Canada
Sep 26, 2023 – Roku has revealed the results of its annual Canadian VOD survey. Streaming is now the most popular TV source, with ad-supported TV increasing exponentially in the last year alone.
News categories: Roku, Christina Summers, Canada, Digital TV, Market Research, Streaming

Pixalate releases H1 2023 EMEA CTV ad supply chain report
Sep 26, 2023 – Pixalate has released its H1 2023 EMEA Connected TV (CTV) Ad Supply Chain Report, an analysis of open programmatic CTV advertising through the first half of 2023 in the EMEA region.
News categories: Pixalate, Advertising, Africa, Digital TV, Europe, Market Research, Middle-East, Streaming

India Smart TV market grew 8% YoY in 1H23
Sep 25, 2023 – According to IDC, 4.5 million TVs were shipped to India in 1H23, up 8% YoY. Sales by e-tailers, new launches/model refreshes and clearing of old inventory fueled the growth.
News categories: IDC, Upasana Joshi, Digital TV, India, Market Research, Smart TV

Caretta Research: MVPDs must evolve into 'super aggregators'
Sep 21, 2023 – MVPDs must evolve into 'super aggregators' and forge strategic partnerships with historic competitors in order to defend their incumbent positions, according to Caretta Research.
News categories: Caretta Research, Quickplay, Ed Barton, Content Distribution, Digital TV, Market Research, UX, Worldwide

Global SVOD revenues to surpass $127bn in 2029
Sep 25, 2023 – According to Digital TV Research, global SVOD revenues will reach $127 billion by 2029, up from $107 billion in 2023. The US and China will account for half of the 2029 total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Another slow year expected for AR/VR headsets
Sep 19, 2023 – Worldwide augmented reality and virtual reality (AR/VR) headset shipments declined for the fourth quarter in a row as volumes fell 44.6% YoY during the second quarter of 2023, according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide