Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global TV shipments fell 3% in 2023
Feb 26, 2024 – Counterpoint Research is initiating coverage on Global TV shipments with its Global TV Shipment Tracker, a quarterly report split by region, screen size, resolution, ASP and other features.
News categories: Counterpoint Research, Tom Kang, Digital TV, Market Research, Smart TV, Worldwide

U.S. streaming revenue to overtake pay TV in 2024
Feb 26, 2024 – Research from Ampere Analysis finds that total revenues from streaming will overtake revenues from pay TV subscriptions in the US for the first time in Q3 2024.
News categories: Ampere Analysis, Rory Gooderick, Digital TV, Market Research, TV Services, USA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

North America to lose another 10 million pay TV subscribers
Feb 23, 2024 – According to Digital TV Research, the number of pay TV subscribers in Canada and the U.S. will have fallen to 60 million in 2029, down from 111 million in 2015 and 60 million in 2023.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Subscribers, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Pixalate releases Q4 2023 CTV device market share report
Feb 22, 2024 – Pixalate has released its Q4 2023 CTV Device Global Market Share Report. The report analyzes global data to break down the top CTV devices in each region by quarterly market share.
News categories: Pixalate, Digital TV, Market Research, Streaming, Worldwide

Global TV shipments in 2023 down 2.7% YoY at 195 million units
Feb 1, 2024 – TrendForce research indicates that global TV shipments in 2023 were approximately 195 million units - down 2.7% YoY. In the first quarter of 2024 shipments are expected to decrease by 18.9% QoQ.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA