Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Open programmatic CTV ad spend tops $3.2 billion in Q1 2023
Jun 12, 2023 – Pixalate has released its Q1 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report estimates that global open programmatic CTV ad spend was $3.2 billion in the quarter.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

AR/VR headset shipments slowed in Q1 2023
Jun 1, 2023 – According to IDC, global shipments of AR and VR headsets slowed significantly in Q1 2023 as economic conditions worsened and the market cooled compared to pandemic driven highs seen last year.
News categories: IDC, Jitesh Ubrani, Digital TV, Hardware, Market Research, Metaverse, Worldwide

49% of U.S. adults watch video via a CTV device daily
Jun 2, 2023 – Leichtman Research Group (LRG) has found that 88% of U.S. TV households have at least one internet-connected TV device, compared with 82% in 2021, 74% in 2018, and 44% in 2013.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

FAST revenues in Eastern Europe set to reach $42m by 2028
Jun 5, 2023 – The Central and Eastern European (CEE) market is on track to reach $42m in FAST revenues by 2028 according to Omdia. CEE joins a buoyant market currently dominated by the US.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, Europe, Market Research, Streaming

Number of UK SVOD homes falls in 1Q 2023
May 30, 2023 – Barb has released data from its Establishment Survey showing that 19.08 million UK homes had access to an SVOD service in Q1 2023, a -1.7% decrease from 19.42 million in Q4 2022.
News categories: Barb, Digital TV, Market Research, Streaming, UK

Streaming TV growth in Latin America driven by ad-supported viewing
May 29, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
News categories: Magnite, Advertising, Digital TV, Latin America, Market Research, Streaming

STARZ domestic OTT subscribers up 700,000 in 1Q 2023
May 25, 2023 – Lionsgate (NYSE: LGF.A, LGF.B) has reported results for the quarter ended March 31, 2023. Total global OTT subscribers increased by 1.3 million in the sequential quarter, on a pro forma basis.
News categories: Lionsgate, Jon Feltheimer, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Singtel TV subscribers down 6,000 in 1Q 2023
May 25, 2023 – Singtel has announced results for its financial year ended 31 March 2023. Singtel finished the year with 322,000 residential TV customers, down 6,000 in the quarter and down 34,000 YoY.
News categories: Singtel, Digital TV, IPTV, Results, Singapore, Subscribers

U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
May 25, 2023 – SVOD revenues will nearly equal those of traditional pay TV in the U.S. in 2027, marking a tipping point in the ongoing decline of cable TV, IPTV and satellite TV services, according to GlobalData.
News categories: GlobalData, Tammy Parker, Broadcast, Digital TV, Market Research, Streaming, USA