Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Marketers are all-in on streaming despite questioning its effectiveness
Apr 26, 2023 – According to a report from Nielsen, 84% of marketers are including streaming in their media plannings, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.
News categories: Nielsen, Advertising, Digital TV, Market Research, Streaming, Worldwide

Viaplay subscribers up 60% YoY in 1Q 2023
Apr 25, 2023 – Viaplay Group AB has released its Q1 2023 interim report. At period-end, Viaplay paying subscribers were up 60% year-on-year to 7,643k (4,783k) with 325k subscribers added in the quarter.
News categories: Viaplay Group, Anders Jensen, Digital TV, Europe, North America, Results, Streaming, Subscribers

Tele2 Digital TV subscribers down 9k in 1Q 2023
Apr 21, 2023 – Tele2 (Stockholm: TEL2 A; TEL2 B) has announced results for Q1 2023. Sweden Consumer was flat in the quarter as growth in Mobile, Fixed broadband and Digital TV Cable & Fiber was offset by a decline in legacy services.
News categories: Tele2, Kjell Johnsen, Cable TV, Digital TV, Results, Subscribers, Sweden, Terrestrial

SVOD growth returns to Sweden driven by pay TV bundling
Apr 25, 2023 – According to Mediavision, after a slowdown last year SVOD growth returned in Sweden in the first quarter of 2023, primarily explained by the fact that subscriptions are bundled with pay TV.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Streaming TV is most-watched form of TV in the Nordics
Apr 25, 2023 – Magnite (NASDAQ: MGNI) has unveiled a study on how streaming TV is evolving in the Nordics. The research finds that streaming is now the most-watched form of TV in Denmark, Finland, Norway and Sweden.
News categories: Magnite, Natasha Westlund, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

VAB releases 'The Truth About CTV Ad Fraud' report
Apr 24, 2023 – The VAB's new report The Truth About CTV Ad Fraud' sheds light on what constitutes real fraud, how the viewing environment impacts trust, and how marketers can minimize exposure to fraudulent practices.
News categories: VAB, Advertising, Digital TV, Market Research, Streaming, USA

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

Broadcast and Media technology market recovers strongly from the pandemic
Apr 14, 2023 – IABM and Caretta Research have released sizing data for the Broadcast and Media technology market. The industry dropped by 1.9% in 2019, with a further 1.9% in 2020, before rebounding with 7.9% growth in 2021.
News categories: IABM, Caretta Research, Peter White, Rob Ambrose, Digital TV, Market Research, Worldwide

Global AVOD revenues to have grown $50 billion by 2028
Apr 24, 2023 – According to Digital TV Research, global AVOD revenues will reach $91bn in 2028, up from $41bn in 2022. The US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide