North America Digital TV News

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

Rohde & Schwarz and Qualcomm to show live 5G broadcast streaming at NAB
Apr 12, 2022 – Rohde & Schwarz and Qualcomm have partnered to deliver a live 5G Broadcast/Multicast streaming demonstration at NAB Show 2022. Pre-recorded content will be encoded and transmitted live over-the-air using a 5G Broadcast signal.
News categories: Rohde & Schwarz, Qualcomm, Manfred Reitmeier, Lorenzo Casaccia, 5G, Content Distribution, Digital TV, NABShow, USA, Worldwide

NextGen TV broadcasting begins in Richmond-Petersburg, VA
Apr 11, 2022 – All seven of Richmond-Petersburg’s full power local TV stations have began broadcasting with NextGen TV. The launch includes WRIC-TV (ABC), WTVR-TV (CBS), WWBT (NBC), WRLH-TV (FOX), WCVE-TV and WCVW (PBS), and WUPV (CW).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

CNN+ launches on the Roku platform in the U.S.
Apr 11, 2022 – CNN+ has launched in the United States on the Roku platform. The Roku channel store will contain both the CNN+ subscription service app and access to the existing TV everywhere experience for pay TV subscribers.
News categories: Roku, CNN+, Apps, Digital TV, Set Top Box, Smart TV, Streaming, USA

WarnerMedia and IPG Mediabrands run audience-based currencies comparison
Apr 7, 2022 – WarnerMedia Ad Sales and IPG Mediabrands have launched a test-and-learn for alternative measures of video ad performance to provide a side-by-side look at three contenders in the alternative currency space when running the same campaigns.
News categories: WarnerMedia, MAGNA, IPG Mediabrands, JP Colaco, Dani Benowitz, Brian Hughes, Advertising, Big Data, Digital TV, USA

VideoAmp and TiVo renew data licensing partnership
Apr 7, 2022 – VideoAmp has renewed its data licensing partnership with TiVo (Nasdaq: XPER). TiVo's TV dataset captures viewership behavior on both live and time-shifted content with a second-by-second data stream across its household footprint.
News categories: VideoAmp, TiVo, Nick Chakalos, Fariba Zamaniyan, Advertising, Big Data, Digital TV, Set Top Box, USA

EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories: EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital

Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

Nielsen releases inaugural State of Play report
Apr 6, 2022 – Nielsen (NYSE: NLSN) has released its inaugural State of Play report. Overall, Americans increased their average weekly time streaming video by 18%, with a Y-o-Y increase from 143.2 billions streamed minutes to 169.4 between Feb. 2021 and Feb. 2022.
News categories: Nielsen, Brian Fuhrer, Digital TV, Market Research, Streaming, USA