North America Digital TV News

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Nielsen enters agreement to be acquired by private equity consortium
Mar 29, 2022 – Nielsen (NYSE: NLSN) has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners along with institutional partners in a transaction valued at ~$16 billion.
News categories: Nielsen, Elliott, Brookfield, James A. Attwood, Jesse Cohn, Marc Steinberg, Dave Gregory, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Triveni Digital launches ATSC 3.0 StreamScope XM Monitor
Mar 29, 2022 – Triveni Digital has launched StreamScope® XM Monitor. The Monitor performs real-time monitoring of ATSC 3.0 streams and allows broadcasters to create rules-based notifications to pinpoint and troubleshoot NextGen TV service quality issues.
News categories: Triveni Digital, Ralph Bachofen, ATSC 3, Content Distribution, Digital TV, NABShow, QoE, USA

C&W brings Paramount+ to Flow and BTC subscribers in the Caribbean
Mar 28, 2022 – Paramount+ has announced an alliance with C&W Communications to bring its premium content exclusively to subscribers of Flow and BTC video services in more than 15 new markets in the Caribbean.
News categories: C&W Communications, Paramount+, Britta Reinhardt, Eduardo Lebrija, Cable TV, Caribbean, Digital TV, Streaming

CRTC approves Rogers' acquisition of Shaw's broadcasting services
Mar 24, 2022 – The CRTC has approved Rogers' acquisition of Shaw's broadcasting services, subject to a number of conditions and modifications. The acquisition includes 16 cable services in Western Canada and a national satellite TV service.
News categories: CRTC, Rogers, Shaw, Ian Scott, Cable TV, Canada, Digital TV, MandA, Satellite

NextGen TV launches in Albany, NY
Mar 24, 2022 – Television stations in Albany, NY have begun broadcasting with NextGen TV. The launch includes WTEN, WRGB , WXXA-TV, WCWN and WMHT. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, USA

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA